Digital Transformation Manager

7 days ago

Denver, Colorado, United States Autodesk Full time

Job Overview

As a Digital Transformation Manager at Autodesk, you will play a pivotal role in spearheading our best-in-class customer experiences across digital touchpoints and identifying optimization opportunities. You will be responsible for managing the site experience, conversion funnel, and corresponding goals, leveraging on-site behavior and analytics to achieve business targets.

Key Responsibilities

  • Partner with demand generation teams to achieve growth goals through multichannel efforts while understanding customer behavior and preferences.
  • Partner with analytics teams to understand and improve customer journeys leveraging data and insights from multiple platforms.
  • Monitor media channel performance and make recommendations for conversion optimization improvements.
  • Create and phase innovative programs, pilots, and tests to meet financial targets and customer experience goals.
  • Partner with brand and product marketing teams to merchandise campaigns and content.
  • Drive strategy and roadmap planning for digital customer experiences across multiple products, journeys, and personas that boost website engagement and drive growth.
  • Collaborate with Go-to-Market (GTM) teams to refine content and positioning, and lead awareness and adoption of customer experiences.
  • Drive new capabilities in the form of site personalization and audience segmentation to enhance the customer journey, ensuring a positive and engaging site experience.
  • Develop data-driven prioritization and impactful market requirements to justify investments across multiple product managers and platform teams and secure executive sponsorship where needed.
  • Provide implementation oversight across teams.

Requirements

  • 7+ years of experience in digital, product management, business strategy, or product marketing (preferably in B2B or SaaS companies).
  • Experienced in navigating highly matrixed organizations and working with global teams.
  • Customer-obsessed strategist with a visionary mindset, who frequently questions the status quo.
  • Excellent written and verbal communication skills, adept at influencing within a matrixed organization.
  • Proven stakeholder management, project management, and analytical skills.
  • Proficiency in Microsoft Word and PowerPoint, familiarity with collaboration tools like Zoom, Slack, Microsoft Teams, Asana, Mural, Figma, etc.
  • Experience in global teams and/or the technology industry.

About Autodesk

Autodesk is a leader in the design, engineering, and entertainment industries. We help innovators turn their ideas into reality, transforming not only how things are made but what can be made. Our culture is built on a foundation of trust, respect, and open communication. We take pride in our commitment to diversity, equity, and inclusion, and we strive to create a workplace where everyone can thrive.

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