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Digital Strategy Director
2 months ago
AdTheorent is seeking a seasoned professional to lead strategy, product marketing, and platform demos for our Self-Service offering. This role will work closely with prospects and clients to pitch the platform, customize solutions, and onboard organizations.
Key Responsibilities:- Maintain a deep understanding of programmatic knowledge, trends, and competitor offerings to inform product strategy and maintain AdTheorent's competitive edge.
- Conduct active competitive landscape and analysis to refine the positioning of AdTheorent's Self-Service offering in a competitive market.
- Collaborate with sales and marketing teams on strategic self-service DSP business pitches by supporting DSP demos, creating bespoke pitch materials, and consulting on RFI/RFP responses.
- Develop the go-to-market plan for new product releases in partnership with Marketing, Product, and Product Marketing.
- Partner with the Sales team on strategic Self-Service client proposals.
- Create an immersive and informative platform demo experience for prospects and clients.
- Foster enthusiasm for the platform and promote key features.
- Advocate and anticipate the need for new Sales materials and lead the production of new content, case studies, and positioning.
- Consult with clients on use cases for new/upcoming features.
- Serve as the voice of the customer inside AdTheorent, providing client feedback regarding the platform to Product and Tech teams internally.
- Aggregate user experiences and feedback to shape platform enhancements.
- Ensure client satisfaction in every engagement with AdTheorent's platform and team.
- Craft POVs for internal and external distribution.
- Analyze client investments, product performance, and feature adoption across self-service DSP usage to inform data-driven narratives.
- 8+ years' experience in digital strategy and positioning within the digital advertising or DSP space.
- Deep understanding of positioning and DSP features across major DSP competitors such as TTD, DV360, Yahoo, and Amazon.
- Experience working with advertising agencies and communicating with clients.
- Collaborative team player with the ability to build professional relationships and work effectively across many distinct functions.
- Self-motivated and solution-oriented attitude with the ability to assess problems and drive successful outcomes.
- Excellent communication and interpersonal skills, with the ability to simplify complex topics.
- Willingness to adapt to evolving business and client needs.
- Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is yet to be paved.
- Entrepreneurial spirit and commitment to building a business from the ground up.
- Experience with Microsoft PowerPoint, Word, and Excel.
- Bachelor's Degree from a four-year university is preferred.
Compensation: $120-135K base + 20% bonus potential. We offer full health coverage, generous PTO, and an award-winning office culture.
We are an Equal Opportunity Employer and seek to foster community, inclusion, and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.
