Senior Digital Strategy Director

3 weeks ago

New York, New York, United States De Vries Inc Full time

Job Summary

This role requires an experienced digital leader who will build and guide core components of all social strategy workstreams and serve as a daily client contact.

The VP of Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies across multiple accounts and teams.

This role is based in a hybrid work environment.

Key Responsibilities

  • Develop and implement innovative social brand strategies that are integrated with overall client marketing objectives/goals
  • Become an expert on our client's business and how their communications objectives help achieve business goals
  • Take broad concepts and strategies and translate them into meaningful, actionable social and platform strategy operating plans that achieve our client's communications objectives
  • Determine methods to collect and present data and analysis to clients as well as internal stakeholders
  • Provide key data and analysis of digital/social/mobile media campaigns to clients as well as internal staff
  • Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution
  • Lead development of social media management standards, policies and rules of engagement for social channels
  • Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns to clients as well as internal account and management staff
  • Assess social and digital technological innovations to find ways to further current client offerings (i.e. new social platforms and social listening tools)

Requirements

  • Minimum of 9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with a preference for experience leading and managing social and digital programs (or commensurate experience)
  • Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms
  • Have exceptional creative and business writing skills
  • Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
  • Work well within highly collaborative, multidisciplinary teams of digital strategists and other channel experts - displaying proven ability to run a team, deliver complex programs in a timely manner, control timelines and budgets, anticipate issues and work towards solutions to complex problems
  • Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests
  • Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor
  • Bring enthusiasm for digital business growth and creating never-been-done-before client programs
  • Have the proven ability to meet deadlines and juggle multiple projects in a fast-paced office environment that requires and rewards excellence

DeVries is an Equal Opportunity Employer

We make our careers website accessible to any and all users.

If you need an accommodation to participate in the application process, please contact us at https://www.devriesinc.com/accessibility

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