Digital Strategy Director

4 weeks ago

New York, New York, United States KADA Inc Full time
Job Description

Kada Recruiting is thrilled to present an exciting opportunity for a highly skilled and innovative Digital Strategy Director to join a leading public relations and digital marketing agency. This position is a key role within their dynamic Digital team, offering a chance to be at the forefront of cutting-edge client work across aesthetics, healthcare, beauty, and lifestyle sectors.

About the Company:

This award-winning agency boasts a talented team of experts, including Public Relations & Communications Specialists, Digital Visionaries, and Research and Analytics Enthusiasts. They are known for delivering integrated marketing campaigns that go beyond traditional PR, fostering a collaborative culture that embraces ideas from all marketing disciplines. Their impressive client portfolio, numerous awards, and continued business success speak to their dedication and proficiency.

The Agency's Culture:

The agency thrives on a sense of constant improvement, always aiming to raise the bar in their work and skill sets. Their team members pride themselves on their humility, ensuring that everyone is willing to jump in and contribute, regardless of job title. The agency's core values revolve around being kind, supportive, and continuously striving for excellence.

Job Overview:

In this pivotal role as the Digital Strategy Director, you will play a key role in driving the agency's digital initiatives forward. The ideal candidate is someone with a flair for creativity and strong analytical skills, backed by a proven track record in executing successful social media, influencer, and paid campaigns. Moreover, you should have prior experience in team management, as you will be leading a group of talented professionals. Your passion for developing and implementing digital strategies will be crucial to the agency's continued success.

Key Responsibilities:
  • Collaborate and oversee the workflow across team members, clients, vendors, and freelancers, reporting directly to the VP/SVP.
  • Develop client strategies and execute brand campaigns, focusing on consumer-first approaches and results-driven tactics, while maintaining the highest level of client service and adhering to timelines and budgets.
  • Ideate and execute a variety of digital campaigns, including both organic and paid social media campaigns, programmatic initiatives, and promotional efforts.
  • Analyze campaign metrics and use insights to optimize future efforts, ensuring alignment with overall strategies.
  • Assist in crafting new business proposals and budgets that reflect innovative and forward-thinking strategies to attract new clients.
Requirements:
  • A minimum of 7+ years of digital experience, with a strong emphasis on social media and digital strategy.
  • Prior agency experience is essential, including collaboration with PR counterparts at PR agencies or through agency partnerships.
  • At least 3 years of experience in management roles.
  • A Bachelor's degree in a related field.
  • Previous experience in beauty, healthcare, aesthetic, or consumer lifestyle industries is a plus.
  • Excellent written communication skills with keen attention to detail and grammar.
  • Advanced knowledge of various social media platforms and other digital channels.
  • Familiarity with social media management tools and other relevant software.
  • Problem-solving skills to streamline team workflow and provide constructive feedback for growth.
  • A strong commitment to prioritizing excellent client service in a digital and PR environment.
  • The ability to work effectively with individuals at all levels of the organization to drive success.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and G Suite.
  • Basic knowledge of display/programmatic, mobile, video, e-newsletters, blogs, and websites.
  • Excellent time management skills to meet deadlines without compromising quality.
Salary and Benefits:

Salary is based on experience. For a Director-level role, the targeted salary range is $115k-$140k. For an experienced AVP, the range is up to $175k.

Additionally, the agency offers a competitive benefits package, including performance-based bonuses, healthcare, dental, and vision plans, 401K with company match, generous PTO, commuter benefits, and more.

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