Strategic Media Associate
4 weeks ago
Job Overview
The Senior Associate, Planning role at Spark Foundry is a key position in our team, responsible for overseeing the day-to-day stewardship of media communication for assigned brands. This includes accurate budget control and the flow of digital media activity. The ideal candidate will have a strong understanding of client business and apply online media knowledge to deliver against client needs and objectives.
Key Responsibilities
- Develop and maintain a strong knowledge of client business and apply online media understanding accordingly.
- Assist the Manager in the development of digital media plan options and recommendations.
- Maintain accurate budget control and flow of media activity, updating clients on a timely and consistent basis.
- Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals.
- Establish collaborative working relationships with implementation teams to ensure media strategies are being delivered and brand goals are being met.
Requirements
- 1+ years of Media Planning experience.
- MediaTools knowledge is a must.
- Familiarity with Competitive systems (AdViews/Kantar).
- Working knowledge of Syndicated research tools (e.g. MRI, Comscore, etc.).
- Strong proficiency within Excel.
- Strong communication and presentation skills.
- Professional with strong teamwork skills.
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