Strategic Earned Media Leader

4 weeks ago

New York, New York, United States Ketchum U.S. Full time

About Ketchum U.S.

Ketchum U.S. is a global communications consultancy with a rich history of delivering innovative solutions to clients across various industries. We are a trusted partner who combines creativity and analytical thinking to drive business outcomes.

We are a diverse team of communications specialists, content creators, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech experts who thrive in a collaborative environment. Our goal is to create the best teams and solutions for our clients, and we love when different perspectives and skills come together to achieve this.

We work with leading brands, emerging start-ups, and everything in between. Our team has created some of the most celebrated and award-winning campaigns in the industry, and we're proud of our impact on the world through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. If you share these values, let's talk.

Overview:

Ketchum U.S. is seeking a strategic earned media counselor and leader who can craft compelling storylines for our clients and client teams. This person will explore new approaches and story angles to ensure a significant return on investment for our clients, while maintaining strong connections across top-tier media.

In this role, you will be a senior counselor to clients across all industries and specialty groups in North America. You will lead and create a media function to work in concert with our client directors and specialist teams to establish Ketchum U.S. as the leading earned media group in the industry.

We strive to always be curious, brave, inspiring, and a force for good. If this aligns with your personal and professional values, we'd love to start a conversation.

Responsibilities:

We are seeking someone who excels at building relationships with key stakeholders both inside and outside organizations to increase Ketchum U.S.'s visibility in the marketplace and drive new business opportunities.

Lead, motivate, and coach a team on how to cultivate media relationships, develop compelling narratives that deliver high-impact earned media results.

Develop and execute strategic and innovative earned media plans for our clients while providing ongoing client counsel to their C-suite.

An early adopter of new media trends and practices; knowledge sharer of learnings to instill best practices for the media team.

Counsel and support clients by bringing new ideas to the table to exceed client expectations by leveraging industry knowledge, network, and experience.

Integrate across analytics, strategy, planning, and creative functions to ensure we are solving client challenges and driving measurable business outcomes.

Actively share knowledge, resources, and experience with the media team, account teams, and North American leadership team.

Stay on top of news and PR trends in the industry; bring them to the attention of clients and associates, as appropriate, and lead the group's education and learning initiatives.

Participate in external company thought leadership through articles, panel discussions, presentations, professional memberships, etc. to build awareness around Ketchum U.S.'s expertise.

Ensure a culture of fast feedback through timely and impactful dialogue about performance, while creating an open dialogue to incorporate coaching and providing recognition utilizing all talent tools.

Recognize and reward other's successes and give credit where credit is due.

Contribute to creating a diverse, equitable, and inclusive culture, where every employee feels a sense of belonging.

Cast the team with DE&I as a business comparative; ensure diversity of thought, background, and ethnicity.

Take a leadership role in new business proposal development and presentations; work with client teams to build incremental business.

Manage and oversee group financials, including engaging with client leaders regarding budget allocation and governance, supplier invoicing, and purchase orders; ensure team utilization and time entry compliance.

Lead, build, and manage a profitable team to deliver on client scope.

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