Geographic Sales Expansion Strategist

1 week ago


New York, New York, United States Copeland Full time

Competitive Career Opportunity

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Copeland seeks a skilled Geographic Sales Expansion Strategist to drive revenue growth and customer success in multiple industries and account types. As a senior sales position, this role requires planning and execution with Copeland resources, distribution, and partner networks for scale and reach.

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The successful candidate will develop and implement a Regional Growth Plan in partnership with key customers. They will marshal resources and enable effective collaboration across supporting functions like Applications Engineering, Sales, and Business Unit Managers, channel and partner managers, devising strategies to leverage established NI Distributors, Resellers, and Solution Integration partners to expand scale and reach.

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This position reports directly to the Regional Sales Manager.

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Main Responsibilities:

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  1. ">
  2. Lead a sales territory including pipeline development, territory planning, account planning, forecasting, quota attainment, technical sales presentations, prospecting, and short- and medium-term opportunity management.">
  3. Establish access and maintain active relationships with key decision makers in various industries, partners, and customers to drive all pertinent issues related to sales strategy and goal attainment.">
  4. Cultivate new non-direct opportunities by connecting with the Small & Medium Solution & Integration partner in the territory.">
  5. Identify, develop, and implement territory strategy to close new business opportunities and expand revenue with customers across the assigned region; independently and collaboratively.">
  6. Target and gain access to decision makers in key prospect accounts across the assigned territory.">
  7. Collaborate with operative peers across functions (including sales, channel, marketing, sales operations, sales engineering, services, customer support, and product management) to build visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level.">
  8. Work in coordination with Integration and Distribution partners to leverage established account presence and relationships.">
  9. Bring together, maintain, and disseminate accurate and relevant prospect information using CRM systems.">
  10. Identify and propose new partnerships (distributors, resellers, solution & integration partners) to grow market share and deliver value to customers based on regional needs.">
  11. Work with the channel team to develop and integrate regional plans.">
  12. Understand local market trends to detect potential system and solution applications.">
  13. Connect with academic communities to improve sales and product adoption. Engage with key university contacts for guiding and research collaborations.">

Customer Relationship Management:

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  1. ">
  2. Cultivate and maintain positive relationships with key decision-makers and customers within assigned accounts at both the technical engineering and leadership levels.">
  3. Understand customers technical and business needs, challenges, and goals to provide solutions and ensure customer success.">
  4. Implement customer success planning from initial engagement through end of customer lifecycle.">
  5. Cultivate relationships with reseller/distributors in region to support territory objectives in partnership with NI channel manager.">

Territory Execution and Retention:

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  1. ">
  2. Travel within the region to regularly be in front of customers, partners, and key collaborators to present technology.">
  3. Build and leverage relationships with Integration and Distribution partners to use in identifying accurate route to market planning to ensure positive customer experiences with the Ecosystem.">
  4. Develop and implement territory plans to achieve and exceed revenue targets.">
  5. Proactively address any issues or concerns to ensure customer retention and dedication.">
  6. Actively prospect into established and new accounts within assigned territory to expand Serviceable Addressable Market.">
  7. Establish and cultivate the local LabVIEW community and user group meetings.">
  8. Understand and leverage government funding opportunities to support business growth.">
  9. Collaborate with internal teams, including sales, marketing, operations, product development, and others to develop and implement strategic territory plans.">
  10. Stay informed about industry trends, competitive landscape, and customer needs to identify new business opportunities.">
  11. Leverage market insights as inputs into the Territory Growth Plan.">
  12. Develop and own the territory event and marketing plan in collaboration with field marketing and other Sales personnel.">
  13. Interact with other sales engineering peers to ensure the success of the territory as appropriate.">
  14. Provide accurate and timely sales forecasts, reports, and updates to senior management.">
  15. Apply CRM systems daily to maintain detailed territory records and supervise sales activities.">

Why Join Us?

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Copeland is committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

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We offer a wide range of benefits, including medical insurance plans, dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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We are committed to providing a competitive compensation package, including an annual salary between $120,000 - $180,000, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.



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