Social Media and PR Specialist
1 day ago
TopView Sightseeing is seeking a highly skilled Social Media and PR Specialist to join our team. As a key member of our marketing department, you will be responsible for enhancing our brand awareness, reputation, and driving revenue success through creative marketing initiatives.
Key Responsibilities:- Develop and implement social media and PR strategies to increase brand visibility and drive engagement.
- Execute a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more.
- Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments.
- Assist in managing a robust influencer program to bring awareness, build a community, and drive conversion and revenue.
- Build and maintain relationships with journalists and bloggers to secure media coverage.
- Coordinate influencer, PR, pop up, and other marketing events.
- Maintain a positive brand presence on social media and drive engagement.
- Partner with our full function in-house content production team to generate top-notch content.
- Partner with product and other marketing teams on integrated marketing campaigns.
- Report and analyze performance of social media channels.
- 3-5 years of experience in social media and influencer marketing in a professional setting, in-house experience highly preferred.
- Experience in public relations is a plus.
- Proven track record of driving revenue and ROI through social media and PR.
- Strong analytical skills. Ability to analyze and process data to find insight, identify opportunities, and track results.
- Excellent cross-functional communication and collaboration skills.
- Strong business acumen and revenue orientation.
- Self-starter who is comfortable working in a fast-paced entrepreneurial environment.
- Highly organized and detailed-oriented, with superior quality standards.
- Must be able to work out of our NYC office full-time - not a hybrid or remote role.
- Performance bonus.
- Paid time off.
- Health insurance (medical, dental, vision).
- Pre-tax commuter benefit.
- More.
Base salary $70k - $75k plus bonus.
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