Social Media and PR Specialist

1 day ago


New York, New York, United States TopView Sightseeing Full time
Job Title: Social Media and PR Specialist

TopView Sightseeing is seeking a highly skilled Social Media and PR Specialist to join our team. As a key member of our marketing department, you will be responsible for enhancing our brand awareness, reputation, and driving revenue success through creative marketing initiatives.

Key Responsibilities:
  • Develop and implement social media and PR strategies to increase brand visibility and drive engagement.
  • Execute a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more.
  • Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments.
  • Assist in managing a robust influencer program to bring awareness, build a community, and drive conversion and revenue.
  • Build and maintain relationships with journalists and bloggers to secure media coverage.
  • Coordinate influencer, PR, pop up, and other marketing events.
  • Maintain a positive brand presence on social media and drive engagement.
  • Partner with our full function in-house content production team to generate top-notch content.
  • Partner with product and other marketing teams on integrated marketing campaigns.
  • Report and analyze performance of social media channels.
Requirements:
  • 3-5 years of experience in social media and influencer marketing in a professional setting, in-house experience highly preferred.
  • Experience in public relations is a plus.
  • Proven track record of driving revenue and ROI through social media and PR.
  • Strong analytical skills. Ability to analyze and process data to find insight, identify opportunities, and track results.
  • Excellent cross-functional communication and collaboration skills.
  • Strong business acumen and revenue orientation.
  • Self-starter who is comfortable working in a fast-paced entrepreneurial environment.
  • Highly organized and detailed-oriented, with superior quality standards.
  • Must be able to work out of our NYC office full-time - not a hybrid or remote role.
What We Offer:
  • Performance bonus.
  • Paid time off.
  • Health insurance (medical, dental, vision).
  • Pre-tax commuter benefit.
  • More.
Compensation:

Base salary $70k - $75k plus bonus.



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