Social Media Marketing Specialist

3 days ago


New York, New York, United States TopView Sightseeing Full time
About the Role

We are seeking a highly motivated and ambitious Social Media Coordinator to join our team at TopView Sightseeing. As a key member of our marketing team, you will play a crucial role in enhancing our brand awareness, reputation, and driving revenue success through creative marketing initiatives.

Key Responsibilities
  • Develop and Implement Social Media Strategies: Assist in implementing social media and PR strategies to increase brand visibility, drive engagement and conversion.
  • Manage Social Media Calendars: Support the execution of a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more.
  • Analyze Social Media Metrics: Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments.
  • Manage Influencer Programs: Assist in managing a robust influencer program to bring awareness, build a community, and drive conversion and revenue.
  • Build Relationships with Journalists and Bloggers: Assist with building and maintaining relationships with journalists and bloggers to secure media coverage.
  • Coordinate Marketing Events: Coordinate influencer, PR, pop up, and other marketing events.
  • Maintain Brand Presence: Maintain a positive brand presence on social media and drive engagement.
  • Partner with Content Production Team: Partner with our full function in-house content production team to generate top-notch content.
  • Report and Analyze Performance: Report and analyze performance of social media channels.
Requirements
  • 1-2 years of experience in social media and influencer marketing in a professional setting, in-house experience highly preferred.
  • Strong writing skills.
  • Experience in public relations is a plus.
  • Proven track record of driving revenue and ROI through social media and PR.
  • Strong analytical skills. Ability to analyze and process data to find insight, identify opportunities and track results.
  • Excellent cross-functional communication and collaboration skills.
  • Strong business acumen and revenue orientation.
  • Self-starter who is comfortable working in a fast-paced entrepreneurial environment.
  • Highly organized and detailed-oriented, with superior quality standards.
  • Must be able to work out of our NYC office full-time - not a hybrid or remote role.


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