Social Media Marketing Specialist

20 hours ago


New York, New York, United States TopView Sightseeing Full time
{"title": "Social Media Coordinator", "description": "Enhance Brand Awareness and Drive Revenue Success

TopView Sightseeing is seeking a highly ambitious Social Media Coordinator to join our team. As a key member of our marketing department, you will play a crucial role in enhancing our brand awareness, reputation, and driving revenue success through creative marketing initiatives.

We are a result-driven company that thrives in a fast-paced environment by utilizing automation and prioritizing efficiency. If you are ready to build something big, this is the right place for you.

Responsibilities:

  • Assist in implementing social media and PR strategies to increase brand visibility and drive engagement.
  • Support the execution of a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more.
  • Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments.
  • Assist in managing a robust influencer program to bring awareness, build a community, and drive conversion and revenue.
  • Assist with building and maintaining relationships with journalists and bloggers to secure media coverage.
  • Coordinate influencer, PR, pop-up, and other marketing events.
  • Maintain a positive brand presence on social media and drive engagement.
  • Partner with our full-function in-house content production team to generate top-notch content.
  • Partner with product and other marketing teams on integrated marketing campaigns.
  • Report and analyze performance of social media channels.

Requirements:

  • 1-2 years of experience in social media and influencer marketing in a professional setting, in-house experience highly preferred.
  • Strong writing skills.
  • Experience in public relations is a plus.
  • Proven track record of driving revenue and ROI through social media and PR.
  • Strong analytical skills. Ability to analyze and process data to find insight, identify opportunities, and track results.
  • Excellent cross-functional communication and collaboration skills.
  • Strong business acumen and revenue orientation.
  • Self-starter who is comfortable working in a fast-paced entrepreneurial environment.
  • Highly organized and detailed-oriented, with superior quality standards.
  • Must be able to work out of our NYC office full-time - not a hybrid or remote role.

TopView Offers Comprehensive Benefits Including:

  • Performance bonus.
  • Paid time off.
  • Health insurance (medical, dental, vision).
  • Pre-tax commuter benefit.
  • More.

Compensation:

Base salary $58k-$63k.

", "lang_code": "en-US"}

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