Product Marketing Strategist

2 weeks ago


Webster, United States ESC Partners Full time

At ESC Partners, we are in search of a dynamic and results-driven Product Marketing Strategist to enhance our team. In this pivotal role, you will be tasked with crafting and implementing impactful marketing strategies aimed at promoting our offerings and boosting sales. This position necessitates a comprehensive understanding of our target audience, robust analytical capabilities, and the ability to collaborate across various departments.

Key Responsibilities

  • Work alongside cross-functional teams to devise and implement detailed marketing strategies for product launches and promotional activities.
  • Perform market analysis to pinpoint customer requirements, industry trends, and competitive dynamics to guide product positioning and messaging.
  • Develop engaging product narratives and marketing materials that clearly articulate the value proposition and advantages for customers.
  • Formulate and execute go-to-market plans for new product introductions, encompassing product positioning, pricing strategies, and distribution methods.
  • Partner with sales and customer success teams to create sales enablement resources, including product demonstrations, training content, and sales presentations.
  • Evaluate market data, sales performance metrics, and customer insights to uncover opportunities for product enhancement and development.
  • Establish and nurture relationships with key industry influencers and thought leaders to elevate product visibility and brand recognition.
  • Continuously monitor and assess market trends and competitor activities to identify potential opportunities and challenges.
  • Track and report on essential performance indicators (KPIs) to evaluate the effectiveness and return on investment of marketing initiatives.
Qualifications
  • Bachelor's degree in marketing, business, or a related discipline.
  • Demonstrated experience in product marketing or similar roles, ideally within the technology sector.
  • Exceptional analytical and strategic thinking abilities, with a knack for converting data into actionable strategies.
  • Outstanding written and verbal communication skills, capable of producing compelling content and delivering presentations to varied audiences.
  • Expertise in market research and analysis, including competitive assessments and customer segmentation.
  • Thorough understanding of product lifecycle management and best practices in product marketing.
  • Strong project management capabilities, adept at juggling multiple projects and stakeholders concurrently.
  • Self-driven and passionate about technology and innovation.
  • Ability to collaborate effectively in a fast-paced, evolving environment.
Benefits
  • Comprehensive Health Care Plan (Medical, Dental & Vision)
  • Generous Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Opportunities for Training & Development
  • Flexible Work From Home options
  • Stock Option Plan

    Compensation $100,000 - $158,125 annually


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