Digital Marketing Specialist

7 days ago


Vail, Colorado, United States Pennant Full time
Job Title: Digital Marketing Specialist - Paid Ads

We are seeking a highly skilled Digital Marketing Specialist - Paid Ads to join our team at Pennant Services. As a key member of our marketing team, you will be responsible for designing, implementing, and monitoring paid advertising campaigns on Google Ads and Meta Ads Manager.

Responsibilities:
  • Design and implement paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.
  • Analyze campaign data to identify trends, measure performance, and inform strategic decisions.
  • Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.
  • Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.
  • Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.
  • Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.
  • Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.
  • Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
  • Expertise in using Google Ads and Google Ads Editor for campaign management.
  • Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.
  • Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.
  • Skills in Excel for data analysis and manipulation.
  • Knowledge of Google Tag Manager, Google Analytics for tracking conversions.
What We Offer:
  • Salary: $55,000 to $70,000 annually, reflective of experience and skills.
  • Benefits: Comprehensive health insurance coverage, paid time off, 401(k) plan, flexible working hours, and mostly remote work opportunity.

We are committed to the continuous growth and development of our employees, offering various opportunities for professional advancement and learning. If you are a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns, we encourage you to apply for this exciting opportunity.



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