Senior Director of Global Marketing Strategy

4 weeks ago


Chicago, Illinois, United States The University of Chicago Full time
Job Summary

The Senior Director of Global Marketing Strategy is responsible for developing and executing go-to-market strategies that drive brand awareness, engagement, and lead generation. This role requires a deep understanding of domestic and global markets, strategic thinking, and a track record of leading successful marketing campaigns across multiple regions.

The ideal candidate will work closely with internal and external partners to ensure strategies are effectively developed and implemented across programs and reflect the enterprise's goals and diverse suite of academic programs and offerings.

Responsibilities:

  • Develop comprehensive, impactful advertisement strategy to support the admissions cycle and drive qualified leads to Chicago Booth.
  • Lead and guide cross-functional teams in planning, conceptualizing, and executing unified, multichannel marketing campaigns for Chicago Booth.
  • Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.
  • Collaborate with and manage various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.
  • Develop, implement, and report out on KPIs for key marketing initiatives.
  • Manage the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.
  • Leverage analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.
  • Provide recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.
  • Stay ahead of industry trends and maintain a keen awareness of the competitive landscape.

Minimum Qualifications:

  • Minimum requirements include a college or university degree in a related field.
  • Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.

Preferred Qualifications:

  • Bachelor's degree in marketing, communications, or other related course of study.
  • Minimum ten years of digital marketing or related experience.


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