Lead Marketing Operations Strategist

2 weeks ago

Lehi, Utah, United States Pattern Full time
Job Overview:

Are you passionate about analytics, partner engagement, proactive initiatives, and redefining industry standards? If you possess a blend of determination and analytical prowess, consider joining Pattern to leverage your expertise in propelling one of the most rapidly expanding firms in the United States to new heights.

Pattern stands at the forefront of global e-commerce and marketplace enhancement, with its headquarters nestled in a prominent tech hub. Numerous international brands, such as Bosch, Nestlé, Stance, TUMI, and Panasonic, depend on our e-commerce acceleration platform to amplify their online sales across direct-to-consumer websites, online marketplaces, and various digital avenues in over 60 nations, all while efficiently managing logistics and fulfillment. Recently valued at over $2 billion, Pattern has been recognized as one of North America's fastest-growing tech companies and one of the best-led organizations in America. We prioritize employee experience, earning accolades as one of America's Most Loved Workplaces.

We are in search of a Senior Marketing Operations Manager to spearhead operational excellence within Pattern's Marketing division. This individual will be instrumental in refining and optimizing our marketing workflows, ensuring the flawless execution and monitoring of campaigns throughout the customer journey. This position is a full-time role within the Corporate Marketing division, reporting directly to the Head of Growth Marketing.

Key Responsibilities:

  • Collaborate with diverse teams to strategize, implement, and evaluate marketing campaigns, ensuring alignment with overarching business objectives.
  • Examine marketing processes across the customer journey, pinpointing inefficiencies and areas for enhancement, and executing solutions for improved effectiveness.
  • Centralize Pattern's marketing technology stack around Marketo, preparing for scalability, data integrity, and speed.
  • Create and uphold documentation for marketing procedures, guidelines, and best practices to guarantee uniformity and knowledge dissemination.
  • Track key performance indicators and produce reports and insights into campaign success and areas for improvement.
Qualifications:
  • Bachelor's or Master's degree in Business Analytics, Marketing, Statistics, Data Science, or a related discipline.
  • A minimum of 3 years of experience in marketing operations, campaign management, and/or process enhancement.
  • Technical proficiency in managing marketing technologies, including automation platforms, data analytics tools, and customer segmentation software.
  • A strong commitment to quality control and user experience in marketing operations-supported processes.
  • Exceptional project management skills to coordinate intricate, multi-faceted marketing initiatives on schedule and within scope.
  • Strong collaboration abilities to foster trust with cross-functional teams.
Performance Expectations:
  • Successful development and execution of streamlined marketing processes that minimize operational inefficiencies.
  • Establish processes and systems that scale with the organization, ensuring operations stay ahead of growth demands.
  • Continuous monitoring and analysis of marketing metrics, leading to data-driven adjustments and enhancements.
  • Proactively identify emerging marketing technologies and methodologies to maintain a competitive edge.
  • Exhibit strong leadership within the marketing and sales teams, promoting collaboration, growth, and innovation.
Career Advancement:

In this role, you will drive marketing campaigns and analytics excellence at Pattern, supported by strong relationships and collaboration across sales and marketing functions. Your insights will be vital for marketing leadership and will influence budget, hiring, and program decisions across the organization. You will have the resources and autonomy to expand your function, including access to budget as justified. Success in this position will lead to increased scope and authority as you grow personally and expand your impact within the company.

Team Dynamics:

The Corporate Marketing division comprises experienced marketers across all major marketing functions, including teams in various regions. You will be part of the Growth Marketing team, which encompasses Demand Generation, Marketing Operations, Field Marketing, Category Marketing, and Partner Marketing. The team follows a hybrid work model, balancing in-office and remote work.

Company Culture:

We seek individuals who are:
  • Innovators - Those who approach challenges with creativity and contribute new ideas, regularly reassessing existing strategies and setting realistic timelines for goals.
  • Data Enthusiasts - Individuals who analyze problems through data, drawing unbiased conclusions that lead to actionable solutions.
  • Partner-Focused - Those who communicate project statuses clearly to partners, actively listen to their expectations, and prioritize their needs.
  • Proactive Contributors - Team members who uplift others, take initiative, and hold themselves accountable to both the team and partners.
Application Process:
  • Initial phone interview with the talent acquisition team.
  • Skills-focused video interview with the hiring manager.
  • Performance and culture-focused video interview with the hiring manager.
  • Onsite interview and presentation with a panel of department leaders.
  • Reference checks.
  • Executive review.
Why Join Pattern?

Pattern presents significant opportunities to impact the eCommerce acceleration sector. We are a company filled with talented industry experts who adapt quickly, set ambitious goals, and work diligently to achieve them. We value our Pattern family and believe in maintaining a healthy work-life balance, offering excellent benefits such as:
  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Compensation
  • Health, Vision, and Dental Insurance
  • 401(k) Plan
Pattern is an equal opportunity employer, committed to fostering a diverse and inclusive environment for all employees.

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