Demand Generation Marketing Specialist

1 day ago


El Segundo, California, United States StartupTAP Full time
Role:

As a Demand Generation Marketing Manager, you will be responsible for executing successful campaigns to generate leads and grow the sales pipeline for our Fintech startup. You will lead the marketing efforts to upsell our product suite and expand customer engagement.

Key Responsibilities:
  • Develop and execute scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
  • Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
  • Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularly.
  • Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
  • Develop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiences.
  • Collaborate closely with key stakeholders across Product, Engineering, Sales, and Customer Success.
Requirements:
  • 4+ years of email marketing/CRM experience.
  • 4+ years of experience marketing software products, ideally B2B or B2B2C.
  • Experience with HubSpot, highly preferred.
  • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality).
  • Technical email knowledge (understanding of webhooks, APIs).
  • Self-starter with the ability to drive projects forward with minimal oversight.
  • Advanced analytical skills; ability to analyze trends and derive actionable insights from data.
  • User-first sensibility.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.
Benefits:
  • Medical, dental, and vision insurance.
  • HSA and FSA accounts.
  • 401(k) retirement plan.
  • Unlimited PTO with responsibility and accountability.
  • Disability & Life insurance.
  • Hybrid work environment in a beautiful El Segundo-based office.
  • Gympass membership.


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