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Demand Generation Marketing Manager
2 months ago
Incentify is a cutting-edge platform that empowers businesses to uncover and capitalize on government rebates, grants, credits, and incentives. Our innovative solution streamlines and maximizes these opportunities, serving a diverse range of clients from Fortune 500 companies to small businesses.
The RoleWe are seeking an experienced Demand Generation Manager to join our team. As a key driver of our global marketing demand generation efforts, you will support our go-to-market and sales motions to drive demand and revenue growth.
Key Responsibilities- Design, implement, and optimize scaled lifecycle campaigns across various user segments and life stages.
- Lead the development and execution of comprehensive demand generation strategies, driving qualified leads and pipeline growth.
- Collaborate closely with sales, customer success, design, and development teams to ensure alignment with our go-to-market strategy and maximize the impact of our demand generation efforts.
- Analyze market trends, identify new opportunities, and optimize campaigns to position Incentify as a leader in the industry and drive the company's success in the market.
- 2+ years of email marketing/CRM experience
- 2+ years of B2B marketing experience
- Experience with HubSpot is required
- Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
- Technical email knowledge (understanding of webhooks, APIs)
- Self-starter with the ability to drive projects forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and derive actionable insights from data
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
- Degree from top 25 university
Incentify is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
