Digital Marketing Strategist

4 days ago


El Segundo, California, United States Singapore Airlines Full time
Singapore Airlines Seeks Digital Marketing Specialist

Singapore Airlines is looking to add a full-time Digital Marketing Specialist to its Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines.

Key Responsibilities
  • Develop and execute effective digital marketing strategies to support retail and brand initiatives
  • Manage campaigns from start to finish, including ideation, implementation, optimization, and reporting
  • Lead digital marketing efforts across programmatic and direct channels
  • Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership
  • Troubleshoot any issues surfaced during campaign lifecycle
  • Work between project stakeholders and ensure smooth flow of project deliverables
  • Develop deep understanding of the travel distribution landscape and the online travel environment
Requirements
  • Bachelor's degree in marketing, advertising, or business
  • 4+ years of digital marketing experience in a retail or brand marketing role
  • Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns
  • Expertise across key digital marketing channels including display, video, and mobile, both in a programmatic and direct-buy capacity
  • Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics
  • Highly motivated and proactive with proven ability to achieve targets and meet deadlines
  • Experience using Microsoft Office products in a professional environment
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • Expert knowledge of digital marketing principles and current best practices
Nice-to-Haves
  • Experience working with external media and/or creative agencies
  • Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager
  • SEM/SEO knowledge
  • Airline, travel, or hospitality marketing experience


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