Marketing Director, Digital Strategy

5 days ago


Tucson, Arizona, United States Vantage West Credit union Full time

Job Summary:

Vantage West Credit Union seeks a seasoned marketing professional to drive the creation and execution of innovative, digital-first marketing strategies. As the AVP, Marketing, you will be responsible for elevating our brand, products, and services through omni-channel campaigns, data-driven insights, and cutting-edge technologies.

Key Responsibilities:

  • Develop and implement comprehensive data-driven marketing strategies to support business objectives and enhance brand visibility.
  • Oversee and provide direction for the marketing efforts of Vantage West's sub-brand, a digital financial institution.
  • Collaborate closely with cross-functional teams to ensure alignment with organizational goals and objectives.
  • Drive the utilization of marketing automation tools and AI-driven insights to optimize campaign targeting, personalization, and member experience.
  • Direct media buys and advertising placements to maximize campaign effectiveness and ROI.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Seven years of experience managing multi-channel marketing campaigns, including social, content, email, and digital.
  • Four years of effective management/supervisory experience.

Preferred Qualifications:

  • Proven track record of executing successful digital-first marketing strategies.
  • Ability to work closely with other departments to implement specific details on promotions, new product/services, and all other marketing initiatives.
  • Ability to coach and manage staff to highest potential.
  • Excellent communication and influence skills required, including reports and presentations.

Work Environment:

This job requires the employee to sit or stand for extended periods of time. Infrequent lifting up to 25 lbs.

Equal Opportunity Employer: Vantage West Credit Union is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.


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