Marketing Director
4 weeks ago
Job Summary
We are seeking a talented Marketing Manager to join our team at Emergency AC inc. The ideal candidate will have a passion for marketing and a knack for attention to detail, strong project management skills, the ability to hold people accountable, and solid communication and organization skills.
This role requires the ability to be a self-starter and execute the daily responsibilities of the marketing plan. Experience implementing and working with digital programs in a fast-paced environment is an absolute must. In this role, you will have the opportunity for mentorship under an industry-leading Chief Marketing Officer.
This position would be involved in covering marketing responsibilities for all additional acquisitions and represents an exciting and dynamic growth opportunity for the right candidate.
Key Responsibilities
- Analyze and develop data-driven marketing strategies.
- Execute content creation according to a digital calendar, including seasonal product messaging, sales, holidays, and more.
- Write and publish blog articles.
- Write strong copy and messaging.
- Work within Canva to produce graphics for social media.
- Write copy, schedule posts, and community management for Facebook, Instagram, LinkedIn, and X.
- Liaison with CMO and external digital marketing team to provide assets and complete requested tasks.
- Develop and maintain marketing vendor relationships and hold them accountable to performance and delivery.
- Perform lead quality assessments and manage lead reporting.
- Perform other marketing tasks as needed.
Requirements
- BA/BS degree in marketing, communications, or other related field.
- 3-4 years in relevant roles (marketing management, marketing coordination, digital project management).
- 1-2 years of experience building workflow automations or funnels in systems like Hubspot, Pardot, or Active Campaign.
- Accomplished understanding of tracking lead and ROI performance.
- Familiarity with service platforms like Housecall Pro and ServiceTitan is preferred but not required.
- Experience marketing in the home service industry is preferred.
- Demonstrated ability to achieve success with outbound SMS or email campaigns from concept to completion.
- Strong written and verbal communication skills to articulate clearly with various departments.
- Excellent interpersonal skills.
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. A familiarity with project management software is an asset.
- Working knowledge of basic computer applications (Google Suite, MS Office, Trello, Slack, etc.) and features is a must.
- The ability to effectively write and publish blog articles.
- The ability to write meaningful content and messaging for sales and SEO.
- The ability to navigate and work within a website CMS (like Word press) and a comfort working with basic HTML.
- Experience working with Canva to create professional social media graphics.
- Experience working with various social media platforms like Facebook, Instagram, LinkedIn, and X.
- Willingness to travel within Texas.
About Us
Emergency AC inc. is a prominent and top-rated HVAC company in multiple Texas markets serving thousands of customers every year. We have ambitious growth goals, work in a fast-paced environment, and encourage ideas and a collaborative culture.
What We Offer
- Dental insurance.
- Employee discount.
- Health insurance.
- Paid time off.
- Vision insurance.
Pay
From $72,000 - $83,000 based on experience. Bonus based on personal and company performance.
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