Social Media Strategy Lead

1 week ago


Santa Monica, California, United States Apple Full time
Overview

The Apple Fitness+ team is on a mission to create transformative experiences that enhance the well-being of users worldwide. We are seeking a seasoned Social Media Marketing Manager who has a proven history of executing successful social media initiatives and developing strategic frameworks for our Fitness+ brand and trainers.

Key Responsibilities

The ideal candidate will:
  • Lead and manage comprehensive social media strategies that align with the overall business objectives of Apple Fitness+.
  • Collaborate with cross-functional teams, including Production, Marketing, and Legal, to ensure cohesive messaging and branding.
  • Analyze social media trends and performance metrics to refine strategies and enhance engagement.
  • Develop and oversee the execution of compelling content that resonates with our audience and promotes user interaction.
  • Build and maintain positive relationships with internal teams and external partners, ensuring effective communication and collaboration.

Qualifications

The successful candidate will possess:
  • A minimum of 10 years of experience in leading successful social media projects.
  • Expertise in social media analytics and the ability to derive actionable insights from data.
  • A deep understanding of various social media platforms and their best practices.
  • Exceptional project management skills and the ability to juggle multiple priorities while maintaining attention to detail.
  • A passion for fitness, wellness, and the digital landscape.

Preferred Skills

Additional qualifications that would be advantageous include:
  • A bachelor’s degree in a relevant field.
  • Experience managing teams and mentoring junior staff.
  • Familiarity with the latest trends in social media and digital marketing.
  • Strong communication skills, with the ability to convey complex ideas clearly and effectively.

Compensation and Benefits

At Apple, we offer a competitive compensation package that includes base pay, stock options, and a comprehensive benefits program. Our employees enjoy a range of perks, including health coverage, retirement plans, and opportunities for professional development.

Apple is committed to fostering an inclusive and diverse workplace. We are proud to be an equal opportunity employer, ensuring fair treatment for all applicants regardless of background or identity.

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