Social Media Advertising Manager
1 week ago
About the Role:
Intelletec, a rapidly expanding company in the Health and Wellness technology sector, is seeking a talented Paid Media Lead to enhance their Growth team.
This position will report directly to the Head of Growth and will collaborate across various departments.
The ideal candidate will be instrumental in scaling social media marketing initiatives and driving traffic to our platforms. We are looking for a strategic individual who is eager to contribute to the growth of a dynamic organization.
Key Responsibilities:
- Develop new advertising campaigns and refine existing ones across platforms such as Meta, TikTok, Pinterest, Snapchat, and other paid media channels.
- Enhance campaign performance and manage the coordination of new initiatives.
- Experiment with campaign structures, creative content, and data-driven strategies to consistently improve results.
- Present performance outcomes to senior management.
- Identify and analyze trends and insights to monitor and optimize performance against critical KPIs.
Qualifications:
- A minimum of 2 years of experience in leveraging data for direct response paid media.
- Strong analytical skills with proficiency in Excel.
- Experience in a direct response consumer packaged goods (CPG) e-commerce brand is preferred but not mandatory.
- A collaborative team player who is diligent, organized, and focused on achieving goals.
- Experience in startup environments or e-commerce/retail is advantageous.
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