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Social Media Strategy Lead
2 months ago
Join the Apple Fitness+ team to create transformative experiences that foster positive change globally, enabling users to enhance their daily lives and embrace healthier lifestyles. We are looking for a seasoned Social Media Manager who has a proven history of executing impactful social media strategies, establishing and overseeing comprehensive frameworks for Apple Fitness+ and its trainers, while collaborating effectively with various teams to achieve measurable results and growth.
Role Responsibilities
The Social Media Marketing Manager excels in spearheading social media initiatives within a vibrant organization and possesses extensive experience in social media management—from developing strategic plans to executing projects and managing the voices behind the platforms. The ideal candidate operates with urgency, adapting to the fast-paced nature of social media and our dynamic production environment. This individual is a creative thinker, innovative yet practical, capable of building initiatives from the ground up, navigating through uncertainty, communicating effectively, and maintaining a clear vision throughout editorial transitions.
Success in this role is defined by the ability to shape the social media content strategy for both Fitness+ and its trainers, influencing the comprehensive social media approach from inception to execution, while delivering engaging and informative content that enhances customer awareness and interaction. The role also involves monitoring and analyzing the performance of all social media content and campaigns to assess impact and propose new strategies for improved effectiveness.
Key Qualifications
- Over 10 years of demonstrated success in leading cross-functional projects with multiple stakeholders.
- In-depth knowledge of current social media trends in fitness and wellness.
- Strong expertise in social media metrics and analytics.
- Proven track record of creating impactful social media campaigns.
- Ability to collaborate with diverse teams to develop results-oriented social media initiatives.
- Exceptional project management, collaboration, presentation, and communication skills.
- Strong organizational abilities with a keen eye for detail.
- Ability to distill complex information and maintain effective communication.
- Passionate about fitness, wellness, and the social media landscape.
- A bachelor's degree is preferred.
- Experience in managing direct reports is a plus.
- Familiarity with social media success metrics and analytics.
- In-depth knowledge of various social media platforms and best practices.
- Ability to stay current with emerging trends and technologies in social media.
- Experience in a production studio environment or with fitness-related products is advantageous.
- Apple offers a competitive compensation package, including base pay, which is determined based on skills, qualifications, and experience. Employees may also participate in stock programs and receive a comprehensive benefits package, including medical and dental coverage, retirement benefits, and educational reimbursement for career advancement.
Apple is committed to fostering an inclusive and diverse workplace. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
