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Digital Media Strategist

2 months ago


Santa Monica, California, United States Intelletec Full time

Intelletec, a rapidly expanding Health and Wellness technology firm, is seeking a seasoned Paid Media Lead to join their Growth team.

This role will report directly to the Head of Growth and collaborate closely with cross-functional departments.

The ideal candidate will play a pivotal role in scaling social media marketing channels and driving traffic to the company's online platforms.

Key Responsibilities:

  • Develop and optimize new campaigns across Meta, TikTok, Pinterest, Snapchat, and other paid channels to maximize ROI.
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing data-driven strategies to enhance results.
  • Collaborate with the creative team to design and implement effective campaign structures, creative assets, and data-driven campaign strategies.
  • Present campaign results to senior leadership, highlighting key findings and recommendations for future growth.
  • Stay up-to-date with industry trends and insights, tracking and analyzing performance against key KPIs to inform strategic decisions.

Requirements:

  • At least 2 years of experience in direct response paid media, with a proven track record of utilizing data to drive campaign success.
  • Strong analytical skills, with expertise in Excel and data analysis.
  • Experience in a direct response CPG ecommerce brand is highly desirable, but not mandatory.
  • Excellent communication and teamwork skills, with the ability to work collaboratively with cross-functional teams.
  • Startup and/or e-commerce/retail experience is a significant plus.