Real Estate Marketing Specialist
2 weeks ago
The Marketing Manager at One Sothebys Realty plays a pivotal role in enhancing visibility and recognition for the brokerage, its expanding team of agents, and their property listings. This position involves the execution of diverse marketing strategies and design initiatives while providing support for various office tasks.
Key Responsibilities1. Development of Marketing Materials: Create compelling property marketing materials including flyers, Offering Memorandums, Broker Opinions of Value, proformas, signage, email campaigns, and social media content.
2. Custom Design Requests: Address one-off design needs for agents such as direct mailers, business cards, brochures, and promotional items.
3. Coordination of Visual Content: Organize and manage billing for photography and videography sessions.
4. Signage Management: Oversee billing and scheduling for signage installations.
5. Email Marketing Management: Maintain an email marketing platform and database, craft eblasts, and analyze performance metrics.
6. Website Management: Collaborate with third-party web developers to implement necessary updates on the WordPress site, upload content, enhance site aesthetics, and identify/report technical issues.
7. Social Media Strategy: Work with a third-party social media agency to design, strategize, and approve content while reviewing monthly performance analytics.
8. Technology Research: Investigate and schedule demonstrations for new software and technology solutions.
9. Event Planning: Assist in organizing company events, regular meetings, and exploring networking opportunities.
10. Sponsorship Coordination: Plan and track sponsorship opportunities, ensuring timely communication with organizers and participants.
11. Public Relations Collaboration: Coordinate with external PR firms for editorial opportunities related to significant transactions.
12. Market Campaign Support: Aid in launching marketing campaigns for new listings on relevant platforms, troubleshoot marketing tools, and facilitate workshops with platform representatives.
13. Advertising Exploration: Research advertising opportunities with commercial real estate publications.
14. Onboarding Support: Assist in the onboarding process for new agents by providing essential materials and access to resources.
15. Market Reporting: Collaborate with analysts to generate quarterly market reports for South Florida and promote them through various channels.
16. Vendor Management: Maintain familiarity with preferred vendors and track their service areas.
17. Invoicing Oversight: Ensure timely invoicing and payment for all orders.
18. Industry Engagement: Demonstrate a keen interest in the commercial real estate sector, actively familiarizing oneself with key industry players.
Qualifications3-5 years of progressive marketing experience in the Commercial Real Estate sector.
Proficiency in MS Windows and MS Office applications (Word, Excel, Outlook, PowerPoint).
Bachelor's degree in Marketing, Communications, Design, or a related field (Master's degree preferred).
Fluency in English; proficiency in additional languages is advantageous.
BenefitsJoin a luxury real estate firm that fosters a dynamic work environment. Our benefits include:
Comprehensive Medical, Dental, and Vision coverage.
401k retirement plan.
Generous Paid Time Off and Holiday schedule.
Start-up office atmosphere.
Opportunities for professional growth.
Training and development programs.
Job Type: Full-time
This position is on-site and not remote.
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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