Senior Brand Manager
1 month ago
We are looking for a Sr. Brand Manager to be responsible for commercial and integrated marketing strategies for a new product line. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue, margin and awareness goals. The ideal candidate is a strategic, entrepreneurial and analytical thinker who has a passion for creating and building mission driven brands.
Core Responsibilities:
- Define and cross-functionally coordinate go-to-market plans from the top to bottom of the marketing funnel, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery.
- Define brand positioning, messaging strategy and oversee creative development of advertising, communications and commercial assets to support the new product line launch (video assets, owned social, packaging, ecomm, ISM, paid social).
- Support the development of launch and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
- Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs.
- Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
- Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
- Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
- Ad hoc market analysis and desk research to understand category trends and insights that inform and evolve our ongoing marketing strategies post launch.
Qualifications & Skills:
- Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
- 5+ years of experience in CPG Brand Management
- Experience leading agencies and a creative process – ideally for a product launch
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
- Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
- Excellent communicator and collaborator with strong written, verbal, and presentation skills
- In touch with cultural trends and emerging media formats
- Proficient in Microsoft Office Business Suite including PowerPoint and Excel
- Ability to manage multiple projects at once, strong organizational skills
- Proactive, can operate autonomously, but also collaboratively as part of a team
-
Senior Account Manager
2 weeks ago
Miami, United States Senior Account Manager (Spanish Speaking) Full time🚀 Join Our Team as a Senior Account Manager 🚀 Location: Miami, FLDepartment: Client Account Management About Us:Collinson is a global leader in shaping customer behavior and driving revenue across Loyalty, Travel Experiences, and Insurance & Assistance. With over 25 years of experience and a team of 2,000+ professionals, we're at the forefront of...
-
Miami, Florida, United States Creative Artists Agency Full timeJob OverviewAbout UsCreative Artists Agency (CAA) stands as a premier agency in the realms of entertainment and sports, recognized for its extensive knowledge in various sectors including live and filmed entertainment, digital media, publishing, sponsorship, licensing, and philanthropy. Our culture thrives on collaboration and outstanding client service,...
-
Senior Analyst, Brand Optimization
3 days ago
Miami, United States Royal Caribbean Group Full timeThe Senior Analyst, Brand Optimization and PMO is responsible for supporting Silverseas Brand Optimization group. The Brand Optimization group will drive continuous improvement across the Silversea brand. This person will proactively research and id Senior Analyst, Optimization, Project Management, Industrial Engineer, Industrial Engineer, Analyst, Business...
-
Senior Brand Manager
3 weeks ago
Miami, United States ExtendMyTeam Full timeJob DescriptionJob DescriptionWe are looking for a Sr. Brand Manager to be responsible for commercial and integrated marketing strategies for a new product line. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue, margin and awareness goals. The ideal candidate is a strategic,...
-
Senior Brand Manager
2 weeks ago
Miami, United States ExtendMyTeam Full timeWe are looking for a Sr. Brand Manager to be responsible for commercial and integrated marketing strategies for a new product line. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue, margin and awareness goals. The ideal candidate is a strategic, entrepreneurial and analytical...
-
Senior Brand Manager
1 month ago
Miami, United States ExtendMyTeam Full timeJob DescriptionJob DescriptionWe are looking for a Sr. Brand Manager to be responsible for commercial and integrated marketing strategies for a new product line. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue, margin and awareness goals. The ideal candidate is a strategic,...
-
Senior Brand Strategist
4 days ago
Miami, United States Royal Caribbean Group Full timeAbout the RoleWe are seeking a highly skilled Senior Brand Strategist to join our Marketing team at Royal Caribbean Group. As a key member of our team, you will be responsible for defining and developing strategic positioning and marketing campaigns for key consumer products.Key ResponsibilitiesDevelop innovative concepts for ships and private destinations...
-
Senior Executive Assistant
2 weeks ago
Miami, Florida, United States Creative Artists Agency Full timeJob OverviewAbout UsCreative Artists Agency (CAA) stands as a premier entertainment and sports agency, renowned for its global proficiency in various sectors including live entertainment, digital media, and consumer products. Our commitment to collaboration and outstanding client service drives our diverse team to discover, innovate, and enhance...
-
Senior Executive Assistant
1 week ago
Miami, Florida, United States Creative Artists Agency Full timeJob OverviewAbout UsCreative Artists Agency (CAA) stands as a premier agency in the realms of entertainment and sports, recognized for its extensive expertise across various sectors including live events, digital media, publishing, sponsorship, licensing, and philanthropy. Our collaborative culture and commitment to exceptional client service enable us to...
-
Manager, Brand Standards, Popeyes
2 months ago
Miami, Florida, United States Restaurant Brands Full timeJoin Restaurant Brands International: Restaurant Brands International Inc. stands out as a global leader in the quick service restaurant industry, boasting over $40 billion in annual system-wide sales and a network of more than 30,000 restaurants spanning across 100+ countries. At RBI, we are proud owners of four uniquely iconic quick service restaurant...
-
Brand Management
4 weeks ago
Miami, Florida, United States CAA Full timeThe RoleWe are seeking an Executive Assistant to support a senior executive in our Brand Management division. The Assistant plays a critical role within the team and requires a highly organized individual with strong interpersonal skills and exceptional attention to detail. The ideal candidate will have over three years of experience working directly as an...
-
Senior Designer/Art Director
1 week ago
Miami, United States The Brand Collective Inc Full timeJob DescriptionJob DescriptionThe Brand Collective is a female and minority-led full service creative agency specializing in branding, design, web, and marketing. Our brand architects serve a diverse range of industries, ranging from hospitality to food & beverage and entertainment, providing a unique approach to each project and a tailored experience to...
-
Miami, Florida, United States Creative Artists Agency Full timeAbout the RoleWe are seeking a highly organized and detail-oriented Executive Assistant to support a senior executive in our Brand Management division. The ideal candidate will have over three years of experience working directly as an Assistant with senior/executive management, the ability to multi-task, think critically, operate efficiently, and work in a...
-
Senior Creative Director
6 days ago
Miami, Florida, United States The Brand Collective Inc Full timeAbout The Brand Collective IncWe are a full-service creative agency specializing in branding, design, web, and marketing. Our team of brand architects serves a diverse range of industries, from hospitality to food and beverage and entertainment, providing a unique approach to each project and a tailored experience to each client.Driven by storytelling and...
-
Senior Vice President of Brand Strategy
2 weeks ago
Miami, Florida, United States UX Hires Full timeJob OverviewPosition: Vice President / Senior Vice President of MarketingLocation: Miami, FL (Relocation offered, Hybrid option available)Role Summary:Our client is in search of a VP/SVP of Marketing with a wealth of experience in developing intellectual property brands, particularly within the toy sector. The perfect candidate will have a history with...
-
Brand Manager
2 months ago
Miami, United States Neon Flux Full timeJob DescriptionJob DescriptionCompany Overview: Neon Flux is a data-first brand accelerator that transforms brands at various stages into enterprise market leaders poised for acquisition. Our agency combines expert media buying, creative talent, and strategic planning to deliver scalable solutions across industries. Neon Flux is currently hiring for our...
-
Brand Manager
4 weeks ago
Miami, United States Neon Flux Full timeJob DescriptionJob DescriptionCompany Overview: Neon Flux is a data-first brand accelerator that transforms brands at various stages into enterprise market leaders poised for acquisition. Our agency combines expert media buying, creative talent, and strategic planning to deliver scalable solutions across industries. Neon Flux is currently hiring for our...
-
Brand Manager
1 month ago
Miami, United States ExtendMyTeam Full timeJob DescriptionJob DescriptionHow You Will Make an ImpactWe are looking for a Brand Manager to be responsible for commercial marketing strategies across the core portfolio and new product development. The Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate...
-
Onboard Branding and Communications Manager
1 week ago
Miami, Florida, United States Royal Caribbean Group Full timeThe Onboard Branding and Communications Manager is tasked with executing the comprehensive global strategy for onboard communications as defined by the Senior Manager of Onboard Marketing and Communications. This position plays a crucial role in supporting the rollout of brand initiatives aimed at achieving or surpassing onboard revenue and enhancing guest...
-
Onboard Branding
2 weeks ago
Miami, Florida, United States Royal Caribbean Group Full timeThe Onboard Branding & Communications Manager is tasked with overseeing the implementation of the global onboard communication strategy as defined by the Senior Manager of Onboard Marketing & Communications. This position plays a crucial role in supporting the execution of brand initiatives aimed at meeting or surpassing onboard revenue and guest...