Senior Manager, Corporate Communications

1 day ago


Miami FL USA, United States Royal Caribbean Group Full time
Job Title: Senior Manager, Corporate Communications

At Royal Caribbean Group, we are seeking a highly skilled and experienced Senior Manager, Corporate Communications to join our team. As a key member of our External Communications department, you will be responsible for driving day-to-day external, proactive and reactive communications work on behalf of the corporation.

Key Responsibilities:
  • Plan, develop, execute and evaluate earned media by deploying creative external storytelling to generate earned media across all platforms.
  • Develop and maintain strong relationships with key external stakeholders, including trade, consumer, financial, travel and lifestyle media, partners, and experts.
  • Track record of establishing and maintaining strong relationships with local, regional, national and international journalists and producers.
  • Identify and anticipate trends, as well as be opportunistic in sourcing, developing, and placing high-impact media stories and thought leadership that demonstrate the difference in cruising.
  • Minimize negative coverage by successfully anticipating (when possible) and managing reputational risk.
  • Train and support Company executives and spokespeople with media and speaking opportunities.
  • Responsible for incident and risk communications, which includes working directly with the AVP, External Relations, other communications team members and senior leadership on natural disaster, accidents and other potential crises, including assigning weekend rotation coverage for the Company's Corporate Communications function.
  • Represent department, and if needed, serve as communications leader on important cross-disciplinary teams, including multi-market teams and situation management incidents.
  • Writer and editor on all press materials including media pitches, press releases, fact sheets, media statements and others.
  • Strong collaborator and partner who can move quickly to meet intended goals.
  • Work in alignment with the Corporate Communications team and the digital/web/social media communications and corporate social responsibility teams.
  • Make smart and efficient use of staff, vendors, agencies, existing materials and resources available.
  • Travel and flexibility to support business events outside of regular hours including holidays and weekends.
  • Complete other tasks assigned by the AVP, External Communications.
Requirements:
  • Bachelor's degree in Journalism, Communications, Public Relations, English or related field preferred.
  • At least 10 years communications experience in corporate, government and/or brand communications, public relations agency, issues management or crisis management, preferably in a public company.
  • 8+ years of direct experience in external media relations.
  • Exceptional track record of working effectively with external media, including demonstrated success in executing earned media campaigns resulting in coverage in major national outlets.
  • Knowledge and adherence to AP Style.
We are an equal opportunities employer and welcome applications from all qualified candidates.

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