Paid Search Marketing Manager
2 days ago
At Liquid Web, we're on a mission to deliver exceptional hosting solutions that exceed our customers' expectations. As a Paid Search Marketing Manager, you'll play a critical role in driving targeted traffic and maximizing ROI across our paid search channels.
We're seeking a seasoned professional with a proven track record in campaign optimization and strategic acumen. If you're passionate about staying ahead of the curve in paid search marketing, we want to hear from you
Responsibilities:- Build and execute campaigns from the ground up, leveraging keyword research, competitive analysis, and ad copy generation
- Monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness
- Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors
- Stay up-to-date on industry trends, algorithm updates, and best practices in paid search marketing
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
- Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline or commensurate experience
- 4+ years of experience in paid search, preferably ecommerce or performance/direct response
- Understanding of Google paid search algorithm, ranking, and updates/changes in processes
- Experience managing Product Listing Ads (PLA)
- Experience with analytics platforms
- Intermediate experience in Microsoft Excel
- Strong mathematical, analytical, and communication skills (written and verbal)
- Experience with A/B and multivariate testing and course correction
- Ability to effectively work together with stakeholders of varying skill sets across all levels
- Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
- Traditional and Roth 401k with company matching
- Fun employer-sponsored events
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
- Access to ongoing training
We're an equal opportunity employer committed to diversity and inclusion. If you're passionate about delivering exceptional results and growing with a dynamic team, apply today
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