Paid Search Marketing Manager

2 days ago


Lansing, Michigan, United States Liquid Web Full time
Unlock Your Potential as a Paid Search Marketing Manager at Liquid Web

At Liquid Web, we're on a mission to deliver exceptional hosting solutions that exceed our customers' expectations. As a Paid Search Marketing Manager, you'll play a critical role in driving targeted traffic and maximizing ROI across our paid search channels.

We're seeking a seasoned professional with a proven track record in campaign optimization and strategic acumen. If you're passionate about staying ahead of the curve in paid search marketing, we want to hear from you

Responsibilities:
  • Build and execute campaigns from the ground up, leveraging keyword research, competitive analysis, and ad copy generation
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness
  • Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors
  • Stay up-to-date on industry trends, algorithm updates, and best practices in paid search marketing
  • Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
Requirements:
  • Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline or commensurate experience
  • 4+ years of experience in paid search, preferably ecommerce or performance/direct response
  • Understanding of Google paid search algorithm, ranking, and updates/changes in processes
  • Experience managing Product Listing Ads (PLA)
  • Experience with analytics platforms
  • Intermediate experience in Microsoft Excel
  • Strong mathematical, analytical, and communication skills (written and verbal)
  • Experience with A/B and multivariate testing and course correction
  • Ability to effectively work together with stakeholders of varying skill sets across all levels
We Offer:
  • Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
  • Traditional and Roth 401k with company matching
  • Fun employer-sponsored events
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
  • Access to ongoing training

We're an equal opportunity employer committed to diversity and inclusion. If you're passionate about delivering exceptional results and growing with a dynamic team, apply today


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