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Executive Director, Marketing Communications
2 months ago
Job Summary:
We are seeking a highly skilled and experienced Marketing Communications Director to lead our marketing communications strategy and activation for our technology-driven practice areas. As a key member of our team, you will work closely with our Americas and Global Leadership Teams to develop and execute full-funnel campaigns that showcase our capabilities, clients, and expertise.
Key Responsibilities:
- Develop and execute a comprehensive marketing communications strategy that aligns with our business objectives and showcases our capabilities, clients, and expertise.
- Lead the development of go-to-market plans that drive business results and promote storytelling as an essential aspect of marketing communications activities.
- Manage media relations and press relationships to maintain a strong reputation and promote our brand.
- Oversee and maintain brand consistency, including visual identity and messaging, to ensure a cohesive and compelling brand image.
- Build thought leadership profiles of senior CXM executives and accelerator clients, demonstrating command of bylines and creating content for earned, owned, and sponsored opportunities.
- Plan client communications and media engagement strategies to enhance practice reputation, promote creative positioning, and lift brand efficacy with external partners.
- Partner with clients on proactive and reactive marketing communications strategies related to campaign launches, new business wins, corporate positioning, and thought leadership opportunities.
- Architect strategic content programming and thought leadership for owned, earned, and sponsored events, positioning dentsu and valued clients.
Requirements:
- Proven experience in marketing communications, with a strong track record of developing and executing successful campaigns.
- Excellent leadership and project management skills, with the ability to manage multiple projects and teams.
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex business problems and develop effective solutions.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Strong understanding of marketing communications principles, including branding, messaging, and storytelling.