Director, Email Marketing
3 weeks ago
Why Hearst Magazines? Hearst Magazines portfolio of more than 25 powerful brands in the U.S. including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics inspires, entertains and builds new and bold experiences for an engaged and growing audience acrossdigital, video, social and print, reaching nearly 139 million readers and site visitors each month.With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century. Your Impact: Hearst Magazines is seeking an experienced Director of Email Marketing who will oversee strategic planning, operational management, and execution of all marketing email communications. This role is essential in driving revenue growth through optimized email campaigns across all our iconic brands including Good Housekeeping, Esquire, and Oprah Daily. This position will manage a high-performing team and collaborate with key stakeholders to develop and implement data-driven strategies that enhance audience engagement, drive traffic, conversion, and revenue diversification. This position demands a balance of strategic vision and hands-on execution to ensure the success and evolvement of our email initiatives. Key Responsibilities: Strategy and Management: Develop and execute strategies for Email Marketing and CR to drive subscriptions and ecommerce purchases. Optimize the full email journey from acquisition sign-up to driving traffic, engagement, conversion, and repeat purchases. Identify opportunities to diversify revenue and align email marketing efforts with business and brand goals. Leverage data to derive insights, developing and implementing actionable strategies that drive impact and scalability. Stay informed of industry trends and best practices, ensuring compliance with data privacy regulations and email marketing standards. Team Leadership and Collaboration: Lead and develop a team of 7 professionals, including three direct reports, across email marketing. Ensure the email team is collaborative, high-performing, and meets business expectations. Collaborate with cross-functional leaders and teams including Editorial, GM Groups, PD& E, Growth Marketing, Creative, and Operations. Translate stakeholder insights and goals into actionable strategies and initiatives. Manage the day-to-day relationship with our Email Service Provider and Operations team. Marketing & Lifecycle Management: Orchestrate and optimize the full customer email journey to drive impact at scale while aligning with brand goals. Lead email marketing efforts, including building customer journeys, managing technical development, executing tactical programs, and driving testing and optimization. Leverage automation and audience segmentation to enhance personalization in messages and improve campaign effectiveness. Track and optimize key business metrics such as open rates, click rates, conversion rates, revenue, and active email audience engagement along with other KPIs. Develop and execute a test agenda for continual improvement with an iterative testing framework across business lines and brands. Ensure email marketing efforts are integrated with other marketing channels for a cohesive customer experience. Grow customer lifetime value by utilizing best practices in CRM marketing, leveraging customer data, and employing MarTech for personalized communication. Performance Monitoring and Improvement: Build out a more robust reporting framework including benchmarking and other tools, i.e., real-time monitoring. Monitor and analyze campaign performance to continuously optimize and communicate findings to upper management and stakeholders. Ensure the team and strategies are driving engagement, retention, and growth of the email audience. Experience and Qualifications: At least 8 years of applicable email marketing experience for subscriptions or ecommerce Previous management experience is required Hands-on ESP experience, ideally with Sailthru Proven track record in successfully owning and executing robust segmentation and customer journey strategies Strong communication and collaboration skills Proven ability to work across multiple brands Experience leveraging technology to support email and marketing (ESP, CDP, CRM, SMS) Deep expertise in lifecycle marketing, including segmentation, personalization, and customer journey management at scale Proficient in Google Analytics and MS Office Suite Working knowledge of HTML This role requires the position to be located in New York, NY with an in office presence of 3 days per week. The basesalaryfor this role is between $130, 000 and $150, 000.The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base payrangeis subject to change and may be modified in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #LI-RW1 #LI-HYBRID Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity Minimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly
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