Product Manager for Patient and Physician Marketing

4 weeks ago


Marlborough, Massachusetts, United States Boston Scientific Full time
About this Role

The Product Manager, Pt and Physician Marketing is a key position responsible for developing and executing marketing strategies to promote our medical devices and solutions. This role requires a strong understanding of the healthcare industry, market trends, and customer needs.

Key Responsibilities
  • Develop and implement global marketing plans to drive business growth and expansion
  • Collaborate with cross-functional teams to identify new market opportunities and develop strategic partnerships
  • Lead patient marketing, referral marketing, and provider marketing strategies to increase brand awareness and customer engagement
  • Develop and deliver marketing materials to support deployable marketing initiatives at the local level
  • Partner with franchise management to execute market science programs and develop tools and channel strategy
  • Contribute to setting market development and planning priorities
  • Contribute to franchise global downstream marketing and sales and suggest means to improve strategy and effectiveness
  • Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes
Requirements
  • Bachelor's degree in marketing, engineering, or healthcare
  • 5+ years prior upstream marketing, product management, product development, or strategic marketing experience
  • Excellent communication skills (verbal and written) and ability to create compelling presentations
  • Demonstrated experience with product lifecycle management and conducting assessments of sophisticated markets
  • Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills
  • Strong analytical, quantitative, financial modeling, and strategic thinking skills
  • KOL engagement and experience managing multiple physician collaborators
Preferred Qualifications
  • Advanced degree
  • Demonstrated track record building relationships in a dynamic, matrixed environment
  • Conviction, passion, and engagement in the field of healthcare
  • Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches
  • Organized and detail-oriented with ability to manage multiple workstreams in parallel
  • Clinical acumen and propensity to engage in clinical discussions with top global KOLs
  • Collaborative and able to work closely with other Upstream/Downstream PM and cross-functional stakeholders
About Boston Scientific

As a leader in medical science for over 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.



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