Product Marketing Manager
6 days ago
IPG Photonics is a pioneering developer and leading producer of fiber lasers and amplifiers. We are seeking a highly skilled Product Marketing Manager to join our team in Marlborough, Massachusetts.
The successful candidate will be responsible for marketing functions from implementing the business strategy to product planning and execution throughout the product lifecycle. This includes interpreting market research, developing compelling value propositions, and creating marketing materials such as product brochures and datasheets.
Key Responsibilities:- Develop and execute comprehensive go-to-market plans that outline the product launch strategy, including target segments, distribution channels, and promotional activities.
- Manage product updates and enhancements, audit content, and facilitate the update of assets.
- Collaborate with product management, engineering, sales, and marketing teams to align on product strategies, features, and marketing initiatives.
- Define key performance indicators to measure the success of marketing campaigns and product performance.
- University degree in business, marketing, strategy, or related field, MBA preferred.
- Marketing certification or equivalent is desirable.
- 5+ years of experience in a product marketing role with a global technology company or manufacturing business.
- Self-starter with a track record of success.
- Ability to identify trends, opportunities, and threats and customize marketing plans accordingly.
- Team player with proven ability to influence cross-functional teams without formal authority.
- Exceptional communication, project management, and problem-solving skills.
- Ability to manage multiple marketing programs simultaneously.
- A firm understanding of current marketing trends.
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Product Marketing Manager
6 days ago
Marlborough, Massachusetts, United States IPG Photonics Full timeJob Title: Product Marketing ManagerIPG Photonics is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive go-to-market strategies for our products.Key Responsibilities:Develop and execute go-to-market plans that outline product...
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Product Marketing Manager
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Marlborough, Massachusetts, United States IPG Photonics Full timeProduct Marketing ManagerIPG Photonics is a pioneering developer and leading producer of fiber lasers and amplifiers. We are seeking a Product Marketing Manager to join our team and contribute to our mission of developing innovative laser solutions to make the world a better place.The successful candidate will be responsible for marketing functions from...
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Product Marketing Manager
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