Product Marketing Manager
6 days ago
IPG Photonics is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive go-to-market strategies for our products.
Key Responsibilities:- Develop and execute go-to-market plans that outline product launch strategies, including target segments, distribution channels, and promotional activities.
- Conduct thorough market research to understand customer needs, preferences, and behaviors, and analyze competitor offerings and industry trends to identify opportunities and gaps.
- Develop compelling value propositions for products based on their features and benefits, and craft clear and impactful messaging that resonates with the target audience.
- Manage the creation of marketing materials such as product brochures, datasheets, presentations, and videos that effectively communicate the value proposition to customers, sales teams, and partners.
- Work closely with sales teams to provide necessary training, tools, and resources to effectively sell the product, and develop sales training materials and conduct training sessions.
- Generate content for various marketing channels, including blog posts, whitepapers, case studies, and social media content, to establish thought leadership and drive product awareness.
- Gather feedback from customers and analyze user data to continuously improve the product and identify potential areas for enhancement.
- Collaborate with product management, engineering, sales, and marketing teams to align on product strategies, features, and marketing initiatives.
- Define key performance indicators to measure the success of marketing campaigns and product performance, and analyze data to make informed decisions and iterate on marketing strategies.
- University degree in business, marketing, strategy, or related field, MBA preferred.
- Marketing certification or equivalent is desirable.
- 5+ years of experience in a product marketing role with a global technology company or manufacturing business.
- Self-starter with a track record of success.
- Ability to identify trends, opportunities, and threats and customize marketing plans accordingly.
- Team player with proven ability to influence cross-functional teams without formal authority.
- Exceptional communication, project management, and problem-solving skills.
- Ability to manage multiple marketing programs simultaneously.
- A firm understanding of current marketing trends.
-
Product Marketing Manager
6 days ago
Marlborough, Massachusetts, United States IPG Photonics Full timeProduct Marketing ManagerIPG Photonics is a pioneering developer and leading producer of fiber lasers and amplifiers. We are seeking a highly skilled Product Marketing Manager to join our team in Marlborough, Massachusetts.The successful candidate will be responsible for marketing functions from implementing the business strategy to product planning and...
-
Product Marketing Manager
1 day ago
Marlborough, Massachusetts, United States IPG Photonics Full timeProduct Marketing ManagerIPG Photonics is a pioneering developer and leading producer of fiber lasers and amplifiers. We are seeking a Product Marketing Manager to join our team and contribute to our mission of developing innovative laser solutions to make the world a better place.The successful candidate will be responsible for marketing functions from...
-
Product Marketing Manager
5 days ago
Marlborough, Massachusetts, United States IPG Photonics Full timeJob DescriptionIPG Photonics is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive marketing strategies to drive product adoption and revenue growth.Key ResponsibilitiesDevelop and execute go-to-market plans for new products and...
-
Product Manager, Pt and Physician Marketing
3 weeks ago
Marlborough, Massachusetts, United States Boston Scientific Full timeAbout this RoleThe Product Manager, Pt and Physician Marketing is a key position responsible for driving patient, physician, and provider marketing activities on a franchise level. As a new franchise, this role will focus on building awareness of the procedure and continuum of care through cross-functional partnerships. The successful candidate will work...
-
Marlborough, Massachusetts, United States Boston Scientific Full timeAbout this RoleThe Product Manager, Pt and Physician Marketing is a key position responsible for developing and executing marketing strategies to promote our medical devices and solutions. This role requires a strong understanding of the healthcare industry, market trends, and customer needs.Key ResponsibilitiesDevelop and implement global marketing plans to...
-
Product Development Manager
3 weeks ago
Marlborough, Massachusetts, United States E-Solutions Full timeProduct Manager Job DescriptionE-Solutions is seeking a highly skilled Product Manager to lead our aesthetic product portfolio. As a key member of our team, you will be responsible for driving product development from concept to production, ensuring continuous improvement and meeting customer needs.Key Responsibilities:Product Development: Lead product...
-
Digital Marketing Manager
4 days ago
Marlborough, Massachusetts, United States Boston Scientific Full timeAbout the Role:The Digital Marketing Manager is responsible for developing and executing digital marketing strategies that drive customer engagement and business growth. This role requires a strong understanding of digital marketing channels, including web, social, email, SEO/SEM, and paid media.Key Responsibilities:Develop and execute digital marketing...
-
Product Development Manager
6 days ago
Marlborough, Massachusetts, United States E-Solutions Full timeProduct Manager Job DescriptionE-Solutions is seeking a highly skilled Product Manager to lead our aesthetic product portfolio. As a key member of our team, you will be responsible for driving product development from concept to production, ensuring continuous improvement and meeting customer needs.Key Responsibilities:Develop and execute product strategies...
-
Senior Product Manager
5 days ago
Marlborough, Massachusetts, United States Global Channel Management Full timeSenior Product ManagerGlobal Channel Management seeks a seasoned Senior Product Manager to lead the development and execution of our product strategy. The ideal candidate will have 8+ years of experience in product management, with a proven track record of delivering successful products and features.Key Responsibilities:Develop and execute product roadmaps...
-
Marketing Director
3 weeks ago
Marlborough, Massachusetts, United States IPG Photonics Full timeMarketing Manager Job DescriptionIPG Photonics is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and implement marketing plans to support product launches and drive...
-
Marketing Director
4 weeks ago
Marlborough, Massachusetts, United States IPG Photonics Full timeMarketing Manager Job DescriptionIPG Photonics is seeking a skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our products and services.Key Responsibilities:Market Research: Conduct thorough market research to understand customer needs, preferences, and...
-
Senior Member Engagement Product Manager
1 month ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeMember Engagement Product ManagerBJ's Wholesale Club is seeking a seasoned Product Manager to lead the development and execution of member engagement initiatives. As a key member of our team, you will be responsible for establishing and executing the strategy for member engagement, aligning engagement products with technology and marketing strategies, and...
-
Marlborough, Massachusetts, United States Boston Scientific Full timeAbout the RoleThe Global Product Manager, Imaging Systems, will play a key role in driving the growth of our Urology Division by developing and executing downstream marketing strategies for our Kidney Stone product line. This position will work closely with cross-functional teams to create innovative solutions that drive product adoption and deliver value to...
-
Digital Product Manager
5 days ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeBJ's Wholesale Club is seeking a highly skilled Senior Product Manager to lead the development of descriptive, diagnostic, and predictive analytics measures and tools to provide actionable insights to the organization. The ideal candidate will have a robust foundation in data products and prior experience with ecommerce analytics business needs. Key...
-
Global Product Manager, Urology Imaging Systems
13 hours ago
Marlborough, Massachusetts, United States Boston Scientific Full timeAbout the Role:The Global Product Manager, Imaging Systems, will support downstream and upstream initiatives related to the Kidney Stone product line within the Urology Division of Boston Scientific. This position provides an experienced marketer an opportunity to develop downstream strategies to continue driving growth of our very successful ureteroscope...
-
Tech Product Manager
6 days ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeJob Title: Tech Product Manager - Unified Member ExperienceBJ's Wholesale Club is seeking a highly skilled Tech Product Manager to lead the development and execution of a marketing technology roadmap that drives effective audience engagement and acquisition strategies in an omni-channel, member-centric landscape.Key Responsibilities:Partner with Marketing,...
-
Tech Product Manager
5 days ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeJob Title:Product Manager - Unified Member ExperienceJob Summary:We are seeking a highly skilled Product Manager to lead the development and execution of a marketing technology roadmap that drives effective audience engagement and acquisition strategies in an omni-channel, member-centric landscape.Key Responsibilities:Partner with Marketing, Digital, and IT...
-
Digital Product Manager
2 months ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeAbout the RoleThe Senior Product Manager will lead the development of descriptive, diagnostic, and predictive analytics measures and tools to provide actionable insights to the organization. This role requires a strategic thinker with a robust foundation in data products and prior experience with e-commerce analytics business needs.Key...
-
Digital Experience Group Marketing Manager
4 days ago
Marlborough, Massachusetts, United States Boston Scientific Full timeJob DescriptionThe Digital Experience Group Marketing Manager will lead a team that delivers our customers the right messaging, content & solutions at the right time and in the right channel for proven value.In partnership with product marketing and content strategy, the Digital Experience Group Marketing Manager will set the vision, strategy and priorities...
-
Product Manager
3 weeks ago
Marlborough, Massachusetts, United States BJ's Wholesale Club Full timeProduct Manager - Vendor EngagementWe are seeking a Product Manager for our Vendor Management team at BJ's Wholesale Club. In this role, you will drive product initiatives from concept to launch and optimize vendor performance and engagement within our supply chain.Key Responsibilities:Establish and execute the strategy for vendor management products.Align...