Digital Marketing Strategist

7 days ago

Tempe, Arizona, United States Gen Digital Full time
About Gen Digital:

Gen Digital is a global company that powers Digital Freedom through consumer brands. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries. Our mission is to protect consumers and give them control of their digital lives.

We are seeking a seasoned digital marketer to join our North America affiliate marketing team. The ideal candidate will have a strong analytical and technology background, a proven track record of acquiring new customers, and experience managing and optimizing affiliate and PPI programs. The successful candidate will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

Job Expectations:
  • Maintain a deep understanding of lead generation and the day-to-day operations of managing our affiliate partners and relationships.
  • Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and Cost-Per-Install (CPI) campaigns to achieve new user acquisition and revenue goals.
  • Analyze campaign performance data to derive actionable insights and drive continuous optimization.
  • Develop forecasts and identify trends, areas of improvement, and opportunities and recommend ways to improve performance.
  • Support and lead enhancement of foundational affiliate capabilities and processes including compliance and operations.
  • Monitor and optimize CPA and CPI campaigns to maximize ROI, increase conversions, and minimize fraud.

Requirements:
  • 3+ years of experience leading partnership/affiliate marketing programs; preferably in subscription services.
  • Prior in-house and/or agency experience is required.
  • Knowledge of digital integrations required including pixels, Power BI & API specifications/functionality.
  • Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
  • Proven experience negotiating, onboarding, and managing CPA and CPI partnerships.
  • Data-driven mindset and experience in optimizing and scaling partnerships and/or performance campaigns.

About Us:
Gen Digital is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law.

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