Digital Marketing Strategist

3 days ago

Tempe, Arizona, United States Gen Digital Full time
About Gen Digital

Gen Digital is a global company that powers Digital Freedom through consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations.

We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries, enabling them to live their digital lives safely, privately, and confidently today and for generations to come.

About the Role

We are seeking a seasoned digital marketer to join our North America affiliate marketing team. The ideal candidate will have a strong analytical and technology background, a proven track record of acquiring new customers, and experience managing and optimizing affiliate and PPI programs.

The successful candidate will have subscription and PPI knowledge, with experience negotiating partnership opportunities. Our team members are creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

Job Expectations
  1. Maintain a deep understanding of lead generation and the day-to-day operations of managing our affiliate partners and relationships.
  2. Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and Cost-Per-Install (CPI) campaigns to achieve new user acquisition and revenue goals.
  3. Analyze campaign performance data to derive actionable insights and drive continuous optimization.
  4. Develop forecasts and identify trends, areas of improvement, and opportunities, and recommend ways to improve performance.
  5. Support and lead enhancement of foundational affiliate capabilities and processes, including compliance and operations.
  6. Responsible for recruiting new partners and leveraging data to scale volume efficiently.
  7. Monitor and optimize CPA and CPI campaigns to maximize ROI, increase conversions, and minimize fraud.
  8. Collaborate with the cross-functional business team, including BI, Compliance, Product Marketing, Internal Agency, and Public Relations teams.
Requirements
  • 3+ years of experience leading partnership/affiliate marketing programs, preferably in subscription services.
  • Prior in-house and/or agency experience is required.
  • Knowledge of digital integrations, including pixels, Power BI, and API specifications/functionality.
  • Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
  • Proven experience negotiating, onboarding, and managing CPA and CPI partnerships.
  • Data-driven mindset and experience in optimizing and scaling partnerships and/or performance campaigns.
  • Ability to thrive in a fast-paced performance-driven environment.
  • Effective organizational and time management skills.
  • Ability to clearly articulate strategy and then execute.
  • Excellent communication and troubleshooting skills.
  • Proven ability to navigate ambiguity and change.

Gen Digital is an equal-opportunity employer, committed to creating an inclusive and accessible environment for all employees. We celebrate diversity and are proud to be a company that values and respects individual differences.

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