Digital Marketing Strategist

4 weeks ago

Tempe, Arizona, United States Gen Digital Full time
About Gen Digital:

Gen Digital is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.

We're always looking for smart, fearless, and dedicated people to join our team.


We are hiring a Digital Marketing Strategist located in Tempe AZ, hybrid, office 2-3 days a week at least or the person can be located in Plano Texas.

If you are willing to relocate we are interested in talking to you.

About the Role:
Gen Digital is looking for a proven digital marketer to join our North America affiliate marketing team.

A self-starter with a strong analytical, and technology background, a proven track record of acquiring new customers, and has successfully managed, and optimized affiliate and PPI programs.

The ideal candidate will have subscription and PPI knowledge with experience negotiating partnership opportunities.

Our team members will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

This role will report directly to the Sr. Manager, North America Affiliate.



Job Expectations:
Maintain a deep understanding of lead generation and the day-to-day operations of managing our affiliate partners and relationships.

Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and Cost-Per-Install (CPI) campaigns to achieve new user acquisition and revenue goals.

Passionate about developing, closing, and growing affiliate partnerships.

Has the ability to optimize from lead to revenue through negotiations and can translate that data into actions.

Analyze campaign performance data to derive actionable insights and drive continuous optimization.

Develop forecasts and identify trends, areas of improvement, and opportunities and recommend ways to improve performance.

Support and lead enhancement of foundational affiliate capabilities and processes including compliance and operations.

Responsible for recruiting new partners, and leveraging the data to scale scaling volume efficiently.

Monitor and optimize CPA and CPI campaigns to maximize ROI, increase conversions, and minimize fraud.

Collaborate with the cross-functional business team inclusive of BI, Compliance, Product Marketing, Internal Agency, and Public Relations teams.



What you should have:
3+ years of experience leading partnership/affiliate marketing programs; preferably in subscription services.

Prior in-house and/or agency experience is required.

Knowledge of digital integrations required including pixels, Power BI & API specifications/functionality.

Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.

Proven experience negotiating, onboarding, and managing CPA and CPI partnerships.

Data-driven mindset and experience in optimizing and scaling partnerships and/or performance campaigns.

Ability to thrive in a fast-paced performance-driven environment.

Effective organizational and time management skills.

Ability to clearly articulate strategy and then execute.

Excellent communication and troubleshooting skills.

Proven ability to navigate ambiguity and change.



#LI-DNI

Gen Digital is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees.

All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law.

Gen Digital strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records.

In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Learn more about pay transparency.

Gen Digital complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

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