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Sneaker Marketplace Demand Generation Specialist

2 months ago

San Jose, California, United States Solomon Page Full time
About the Role

We are seeking an experienced Demand Generation Marketing Manager to lead the development and execution of innovative demand generation strategies for our client's sneaker vertical.

The successful candidate will be responsible for driving traffic to our client's sneaker marketplace through various channels, analyzing key performance metrics, and optimizing campaigns to improve overall effectiveness.

This role requires a deep understanding of marketplace dynamics and a passion for sneakers.

Key Responsibilities
  • Develop and execute demand generation strategies to drive traffic and conversions.
  • Analyze buyer funnel metrics to identify areas for improvement.
  • Collaborate with cross-functional teams to plan and execute marketing campaigns and events.
  • Optimize demand generation campaigns based on performance data and industry best practices.
  • Manage project timelines, budgets, and resources to ensure successful execution of demand generation initiatives.
  • Work closely with the content and creative teams to develop compelling marketing materials.
  • Lead the development of ABM strategies targeting key customer segments.
  • Monitor industry trends and competitors to stay ahead of the curve and implement innovative marketing tactics.
Requirements
  • 5+ years of experience in demand generation, digital marketing, or related roles.
  • Passion for sneakers and a deep understanding of marketplace dynamics.
  • Proven track record of successfully managing and optimizing demand generation campaigns.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Experience working in online retail or marketplace environments is highly preferred.
  • Project management experience with the ability to manage multiple initiatives simultaneously.
  • Excellent communication and collaboration skills.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.