Senior Category Manager

4 weeks ago


San Jose, California, United States Intelliswift Full time

Job Title: Senior Category Manager - Sneaker Demand Lead

Job Description:

We are seeking a passionate and experienced Senior Category Manager to lead the demand generation strategy for our sneakers category. As a key member of our team, you will be responsible for driving traffic and marketplace demand through innovative and data-driven initiatives.

Key Responsibilities:

  • Develop and execute demand generation strategies for the sneakers category, leveraging insights and a deep understanding of sneaker culture.
  • Collaborate with cross-functional teams to plan and execute on-site and off-site marketing events, including vertical, cultural, and retail moment planning.
  • Analyze key buyer funnel metrics-traffic, engagement, and conversion rates-to optimize performance and inform future strategies.
  • Stay ahead of competitive trends and market dynamics to ensure our sneakers remain the top choice for sneaker enthusiasts.
  • Build and maintain strong relationships with internal stakeholders and external partners, maximizing the impact of marketing efforts.

Preferred Qualifications:

  • 5+ years of experience in online retail or marketplace environments, with increasing responsibility.
  • Passion for sneakers with a deep understanding of market dynamics.
  • Strong project management, problem-solving, and leadership skills, with the ability to manage cross-functional teams.
  • Executive-level presentation, communication, and negotiation skills.


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