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Email Marketing Strategist

2 months ago

Greensboro, United States Cross Co. Full time
Email Marketing Specialist

Cross Co. is seeking a skilled Email Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing effective email marketing campaigns that drive customer engagement and revenue growth.

Key Responsibilities:
  • Plan, create, and execute high-quality email campaigns that align with our marketing objectives and sales goals
  • Use digital marketing automation and B2B email marketing best practices to increase engagement and generate leads through personalized communications
  • Manage the end-to-end email campaign process, including list segmentation, scheduling, testing, deployment, and performance tracking
  • Collaborate with the marketing team and sales groups to create compelling email content, including newsletters, promotional offers, product updates, and events
  • Develop and maintain an email marketing content calendar for planned campaigns
  • Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action
  • Ensure compliance with email marketing laws, regulations, and best practices
  • Stay up-to-date with emerging technologies and the competitive landscape in email marketing
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • At least 3 years of proven work experience in email marketing, creating high-impact campaigns
  • Experience with marketing automation/email automation technology, such as Active Campaign
  • Experience writing technical articles, playbooks, product documentation, or other B2B communication

We are looking for a detail-oriented professional with a strong understanding of email marketing best practices and a proven track record of delivering successful campaigns. If you are a creative, analytical, and self-driven individual with a passion for writing and a strong understanding of B2B content creation, we encourage you to apply.