Brand Marketing Director

4 weeks ago

Greensboro, North Carolina, United States Market America Full time
Job Summary:

The Brand Marketing Director role at Market America | SHOP.COM will oversee the development and implementation of strategic marketing plans to amplify our presence and drive growth in the cosmetics, skincare, personal care, and jewelry industries. This position will be responsible for crafting annual brand marketing plans, analyzing market trends and promotional programs, overseeing marketing budget allocation, and coordinating cross-functional promotional strategies.

Key Responsibilities:
  • Establish product marketing strategies in alignment with brand objectives and oversee the implementation of programs and promotions.
  • Manage and lead multiple cross-functional teams to execute product and category initiatives and implement plans.
  • Ensure that product and brand strategies are communicated, understood, and implemented by all cross-functional groups.
  • Develop and support strategic brand plans, leveraging consumer and customer trends, as well as in-depth knowledge of the competitive landscape, to build brand equity via product strategy.
  • Lead cross-functional collaboration on product and promotion strategy with training, business development, digital, and PR/social teams.
  • Lead product messaging and ensure consistent application across communication channels.
  • Develop strategy and marketing plans for category and pillar products to drive existing business.
  • Identify new marketing opportunities via promotions and programs through market and competitive analysis.
  • Assist in driving the go-to-market strategy to win and grow market share.
  • Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment.
  • Must demonstrate strong critical thinking and problem-solving skills.
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy.
  • Identifies opportunities for content efficiency, segmentation, and automation, and collaborates cross-functionally for implementation.
  • Performs testing and data analysis to optimize content for maximum performance.
  • Develops and schedules campaigns and provides performance metrics to identify improvements.
  • Collaborates with other teams to identify and effectively improve site features and experience.
  • Conducts regular testing of email and website elements, documents the results, and shares best practices.
  • Optimizes online traffic growth from multiple sources.
  • Collaborates with product managers and other departments to create on-brand, best-in-class content tailored to appropriate customers.
  • Generates weekly marketing metric reports to determine success.
  • Complies with company policies and procedures.
  • Performs other duties as needed.
Supervisory Responsibilities:
  • Sets goals and performance expectations for the brands and product launches.
  • Addresses employee or customer concerns and/or elevates to the Management team.
  • Trains and assists employees.
  • Works within budgetary controls.
  • Supports the Company's Safety Programs.
  • Acts as an ambassador and champion of the company culture, ethics, and value.
Education and Experience Requirements:
  • Bachelor's degrees in marketing, communications, business, or related field.
  • 7+ years of experience in beauty sales, jewelry, retail sales, marketing, or related field.
  • Marketing experience to include brand positioning, strategy development, consumer insight generation, direct-to-consumer advertising, consumer promotion, and integrated marketing communications development.
  • Demonstrated experience in brand management, within the beauty and/or fashion industry.
  • Working knowledge of digital marketing strategies, Search Engine Optimization (SEO), and analytic tools.
  • Demonstrated understanding of the beauty and fashion industry, including trends, key players, and customer preferences.
Computer/Communication Skills:
  • Proficient use of MS Office programs: Word, Excel, and Outlook, required.
  • High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.
  • Ability to get along and work with diverse personalities; tactful, mature, flexible.
  • Prioritizes and models good communication skills; follows up, timely responses, proactive, and positive in approach.
  • Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.
  • Participative management style-advocate of team concept.
  • Results and people-oriented, with judgment to balance other business considerations.
  • Service-oriented, but assertive/persuasive.
Travel:
  • Annual conference participation and related travel.
  • Marketing and fashion events, sometimes on short notice.

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