Content Marketing Strategist
18 hours ago
APEX Analytix is a leading provider of procure-to-pay solutions, consistently growing and delivering innovative solutions to the world. We're a unique blend of established company and start-up, offering a dynamic work environment and opportunities for growth.
The RoleWe're seeking a talented Content Marketing Manager to join our marketing team. The ideal candidate will develop and execute a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention.
Key Responsibilities- Collaborate with product marketing to create and support marketing content that bolsters SEO strategy goals.
- Develop high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, eBooks, webinars, and social media.
- Perform keyword research to optimize existing content and uncover new opportunities.
- Provide recommendations and execute strategies for content development in coordination with SEO goals.
- Research and write SEO-driven thought leadership content to rank for organic keywords.
- Monitor industry trends to develop thought leadership content applicable to current events.
- Manage the content calendar and ensure timely delivery of all content projects.
- Analyze content performance metrics and adjust strategies as needed to improve results.
- Excellent writing, communication, and presentation skills with the ability to simplify messaging and articulate complex topics.
- Strong proficiency in PowerPoint, Excel, and/or G-suite.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, preferably in a B2B SaaS environment.
- Strong understanding of SEO and content optimization techniques.
- Experience with content management systems (CMS) and marketing automation tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills.
- Creative thinker with a passion for storytelling and content creation.
APEX Analytix values its associates and offers competitive benefits, including a strong mentor program, internal training portal, education, tuition, and certification assistance. We provide tools for our associates to grow and develop in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
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