Mobile Marketing Manager

2 weeks ago


Marlborough, Massachusetts, United States BJ's Wholesale Club Full time
Job Overview

The Mobile Marketing Manager is responsible for steering the strategic vision of our App Push and In-App Messaging channels. This role involves overseeing the platform's roadmap, managing messaging calendars, and executing requests from various stakeholders within the marketing strategy team.

Key Responsibilities:

  • Implement and enhance Mobile Push and In-App Messaging strategies, ensuring they meet performance benchmarks.
  • Develop both long-term and short-term strategic plans for Mobile Push and In-App Messaging in partnership with executive leadership and key marketing stakeholders.
  • Lead cross-functional teams, including external vendors and internal resources, to execute channel initiatives effectively.
  • Manage a systematic request process for marketing messages, creating a calendar that ensures transparency regarding approved messages and their timing.
  • Formulate business cases for automation, personalization, and optimization within Mobile Push and In-App Messaging.
  • Advocate for consumer interests to maintain an optimal balance of notifications and messaging, enhancing user satisfaction with the mobile experience.
  • Maintain comprehensive documentation of processes and educational materials related to Mobile Push and In-App Messaging, ensuring stakeholder awareness.
  • Collaborate with Digital Analytics teams to provide regular insights and reports on the performance of marketing efforts.
  • Prepare and present data-driven reports to senior leadership, translating performance results into actionable insights.
  • Stay informed about industry trends and developments in mobile push and messaging, serving as the subject matter expert in this area.

Qualifications:

  • A minimum of 7 years of experience in managing direct consumer messaging within marketing, media, or mobile marketing environments.
  • Strong expertise in mobile marketing and measurement technologies.
  • Detail-oriented with a focus on project management and execution.
  • Ability to collaborate effectively with technical product leads and marketing stakeholders.
  • Exceptional communication and presentation skills, capable of simplifying complex concepts for broader understanding.
  • Proficient in data analysis using spreadsheets or database technologies.
  • Preferred experience with enterprise-level analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Preferred experience with Mobile Push platforms such as Airship or similar technologies.

In alignment with Pay Transparency requirements, the compensation range for this position starts at $109,000.00, with actual salaries varying based on location, education, experience, and qualifications.



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