Mobile Marketing Manager

2 weeks ago


Marlborough, Massachusetts, United States BJ's Wholesale Club Full time
Job Overview

The Manager, Mobile Marketing plays a pivotal role in shaping the strategic vision for our App Push and In-App Messaging initiatives. This position involves overseeing the platform roadmap, managing messaging calendars, and executing requests from various stakeholders within the marketing strategy team.

Key Responsibilities:

  • Implement and optimize Mobile Push and In-App Messaging strategies, ensuring alignment with performance objectives.
  • Collaborate with executive leadership to develop both long-term and short-term strategic roadmaps for mobile messaging.
  • Lead cross-functional teams, including vendors and internal resources, to execute channel activities effectively.
  • Manage a systematic request process for marketing messages, ensuring clarity and visibility of approved messages and their timing.
  • Develop business cases aimed at enhancing automation, personalization, and optimization within mobile messaging environments.
  • Advocate for consumer satisfaction by balancing notification frequency and messaging quality within the mobile app experience.
  • Maintain comprehensive documentation of processes and educational materials related to mobile messaging, ensuring stakeholder awareness.
  • Work closely with Digital Analytics teams to provide regular reporting and insights on the performance of mobile marketing efforts.
  • Create and present data-driven insights to senior leadership, translating performance results into actionable strategies.
  • Stay informed on industry trends and advancements in mobile marketing, serving as the subject matter expert in this domain.

Qualifications:

  • A minimum of 7 years of experience in managing direct consumer messaging within marketing, media, or mobile marketing sectors.
  • Proven expertise in mobile marketing and measurement technologies.
  • Strong attention to detail and project management skills.
  • Ability to collaborate effectively with technical product leads and marketing stakeholders.
  • Exceptional communication and presentation skills, capable of simplifying complex concepts for diverse audiences.
  • Proficient in data analysis using spreadsheets or database technologies.
  • Preferred experience with enterprise-level analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Preferred experience with Mobile Push platforms such as Airship or similar technologies.


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