Mobile Marketing Manager

2 weeks ago


Marlborough, Massachusetts, United States BJ's Wholesale Club Full time
Job Overview

The Mobile Marketing Manager plays a pivotal role in shaping the strategic vision for our App Push and In-App Messaging channels. This position is essential in managing the platform's roadmap, overseeing messaging calendars, and fulfilling messaging requests from various marketing strategy stakeholders across the organization.

Key Responsibilities:

  • Oversee the implementation, optimization, and management of Mobile Push and In-App Messaging, ensuring alignment with performance objectives.
  • Collaborate with executive leadership to develop both long-term and short-term strategic roadmaps for Mobile Push and In-App Messaging.
  • Lead cross-functional teams, including vendors and internal resources, to execute channel activities effectively.
  • Manage a systematic request process for marketing messages, developing a calendar to ensure transparency regarding approved messages and their timing.
  • Create business cases aimed at automating, personalizing, and optimizing messaging within Mobile Push and In-App Messaging.
  • Advocate for consumer interests to maintain an optimal balance of notifications and messaging, enhancing user satisfaction with the mobile experience.
  • Maintain comprehensive documentation of processes and educational materials related to Mobile Push and In-App Messaging, ensuring stakeholder awareness.
  • Work closely with Digital Analytics teams to provide regular reporting and insights on the performance of individual efforts and the overall channel.
  • Prepare and deliver impactful, data-driven presentations to senior leadership, translating performance results into actionable insights.
  • Stay informed about industry trends and developments, serving as the subject matter expert in mobile push and messaging.

Qualifications:

  • A minimum of 7 years of experience in managing direct consumer messaging within a marketing, media, creative, CRM, or mobile marketing context.
  • Proficiency in mobile marketing and measurement technologies.
  • Strong attention to detail with effective project management skills.
  • Ability to collaborate with technical product leads and marketing stakeholders.
  • Exceptional communication, organization, and presentation skills, capable of simplifying complex analytical and technical concepts.
  • Strong data analysis skills using spreadsheets or database technologies.
  • Preferred: Experience with enterprise-level analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Preferred: Familiarity with Mobile Push platforms such as Airship or similar.

In accordance with Pay Transparency requirements, the compensation range for this position starts at $109,000.00, taking into account various non-discriminatory factors such as location, education, experience, and qualifications.



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