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Senior Influencer Marketing Specialist
4 weeks ago
Senior Influencer Marketing Specialist
Job Summary:
We are seeking a highly skilled Senior Influencer Marketing Specialist to join our team at Expedia Group. As a key member of our Influencer Marketing team, you will be responsible for driving impactful, full-funnel campaigns across our leading brands: Expedia, Vrbo, and others.
Key Responsibilities:
- Help scale and formalize the global influencer strategy and execution across Expedia's portfolio, managing high-impact campaigns in support of new influencer-centric product, Travel Shops
- Collaborate with global markets to deliver flawless, on-brand execution of influencer campaigns, especially in support of global expansion and product releases
- Drive significant results through influencer partnerships, focusing on conversions and traffic and building community with Gen Z
- Shape and innovate affiliate marketing strategies, working closely with the Director of Influencer Marketing to boost app downloads, member sign-ups, and conversions
- Enhance talent management processes, particularly within the Expedia Group Ambassador Program, ensuring top-tier influencer engagement
- Develop and refine channel-level reporting, aligning outcomes with key marketing goals and sharing insights across the organization
- Foster collaboration with cross-functional teams to identify and solve challenges, enabling the delivery of award-winning campaigns
- Provide expert guidance and support to junior team members, covering all aspects of influencer campaign execution, including integrity vetting, content approvals, pricing, and negotiation
Requirements:
- High school diploma or GED required
- A minimum of 3+ years in influencer marketing with a strong track record in growth-centric campaigns
- Due to the global nature of our influencer team, you must be willing to work outside of non-standard working hours to accommodate critical meetings with those in EMEA and APAC
- Exceptional project management skills with a talent for navigating complex stakeholder environments
- Creative, resourceful, and adept at crafting content that drives engagement and starts conversations
- Strong writing and communication skills, with the ability to articulate and negotiate talent contracts
- Deep understanding of social media optimization and influencer trends
- A genuine enthusiasm for travel, sports, and music is a plus
- Adaptable and constructive when facing change, with a knack for simplifying complexity and driving process efficiencies
- High attention to detail, ensuring excellence in all aspects of your work
What We Offer:
As a contractor, you will be employed through Atrium, our third-party payrolling partner. We offer a competitive pay rate, medical benefits, fringe benefits, and other terms and conditions of employment. Please note that this is a temporary role, and the pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting.