Senior Sales and Marketing Director
3 weeks ago
Life Care Services is seeking an experienced Director of Sales and Marketing to drive occupancy growth at Presidential Place Assisted Living & Memory Care. The ideal candidate will be responsible for identifying, engaging with, and closing prospects to increase residential occupancy. Additionally, the ideal candidate will need to develop and implement community-specific marketing initiatives to boost lead generation, residential prospects, and positive community awareness.
The Role:
- Build a culture of empathy with prospective residents and their families, ensuring they feel heard, respected, and valued.
- Link prospective residents' wants and needs in senior living to key features of the community, creating a connection and comfort that leads to commitment.
- Achieve maximum occupancy and revenue levels by maintaining and exceeding budgeted monthly occupancy.
- Handle and coordinate all aspects of the sale process, including Key Performance Indicators, from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, to creating urgency and closing the sale.
- Ensure the management team is updated on pricing, policies, procedures, and available inventory, and that the inquiry process is handled consistently and properly.
- Work closely with the management team to develop and implement outreach strategies increasing qualified inquiries, incoming traffic, and sales, which can include community events, educational seminars, professional networking, advertising, and public relations.
- Compile a weekly marketing report for delivery to LCS on inquiries, tours, move-ins, move-outs, and outreach for each week.
- Capture key data on inquiries and log into lead management software within 48 hours of inquiry, documenting all inquiries and maintaining constant contact.
- Bachelor's degree with emphasis in marketing/sales preferred.
- Minimum five years' experience in marketing and sales and/or knowledge of senior living industry.
- Personal experience with senior living and/or aging family members in need of support and caring.
Life Care Services is a national leader in senior living, with over 140 communities in 33 states. We are a four-time J.D. Power number-one ranked award-winner for Customer Satisfaction in senior living and a 2023 Gallup Award as an Exceptional Workplace. We offer competitive pay, great benefits, and vacation time, as well as a collaborative culture, charity and community involvement, and ongoing career development opportunities.
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Sales and Marketing Director
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Hollywood, Florida, United States Life Care Full timeJob DescriptionPresidential Place Assisted Living & Memory Care is seeking an experienced Director of Sales and Marketing to generate occupancy for 116 residences. The ideal candidate will be responsible for identifying, engaging with, and closing prospects to grow residential occupancy.The Director of Sales and Marketing will drive community-specific...
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