Sales and Marketing Liaison

2 months ago


Santa Clara, California, United States CA State Lottery Full time
Job Summary

The District Sales Representative serves as the liaison between the CA State Lottery and authorized Lottery Retailer accounts within an assigned geographic area. This role requires driving to retail locations, conducting field service visits, and providing assistance and guidance to maximize sales and marketing of Lottery products.

Key Responsibilities
  • Develop and maintain relationships with Lottery Retailers to ensure direct contact and provide assistance and guidance to maximize sales and marketing of Lottery products.
  • Conduct field service visits to Lottery Retailers within the assigned territory to ensure compliance with Lottery regulations and provide support as needed.
  • Collaborate with the District Sales Supervisor and Lottery Sales Manager to develop and implement sales and marketing strategies to increase Lottery sales and revenue.
  • Provide training and support to Lottery Retailers on Lottery products, promotions, and procedures.
  • Monitor and analyze sales data to identify trends and opportunities for growth and develop strategies to increase sales and revenue.
  • Participate in sales and marketing initiatives to promote Lottery products and increase brand awareness.
Requirements
  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Minimum 2 years of experience in sales, marketing, or a related field.
  • Valid California driver's license and a clean driving record.
  • Ability to work independently and as part of a team.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and develop strategies to increase sales and revenue.

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