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Associate Media Director, Retail and Commerce

1 month ago

Minneapolis, Minnesota, United States VML Full time
About the Role

We are seeking an experienced Media Director to lead our retail media strategy and planning efforts. As a key member of our team, you will be responsible for developing and executing comprehensive media plans that drive engagement, visibility, and traffic for our clients.

Key Responsibilities
  • Develop and maintain a thorough understanding of digital media channels and their applications in retail media
  • Lead the development of media plans that align with client objectives and goals
  • Collaborate with cross-functional teams to ensure seamless execution of media campaigns
  • Manage and analyze campaign results to inform future media strategies
  • Build and maintain strong relationships with media vendors and internal stakeholders
Requirements
  • 7+ years of experience in media planning and buying, preferably in an agency setting
  • Strong understanding of digital media channels, including CPG clients and retailers
  • Experience with retailer ecosystems, such as Walmart, Target Roundel, and KPM
  • Familiarity with Prisma and MediaOcean or equivalent software
  • Ability to analyze data and present insights in a clear and compelling manner
What We Offer

We offer a competitive benefits package, including medical, dental, and vision coverage, as well as a 401(k) match. We also provide opportunities for growth and development, including training and mentorship programs.

VML is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all individuals.