Director of Guest Marketing Strategy

4 hours ago

Minneapolis, Minnesota, United States Target Full time
About the Role

We are seeking a seasoned marketing professional to lead our Guest Marketing Strategy team at Target. As a Director, you will be responsible for developing and executing marketing strategies that drive demand for our business, improve equity perceptions with our guests, and build the Target brand.

You will work closely with cross-functional teams, including marketing, merchandising, and enterprise partners, to bring strategic objectives to life across a marketing mix and guest experience touchpoints. Your ability to bring teams together, define future ways of working, and drive innovation will be essential in this role.

Key Responsibilities
  • Lead the development of guest-centric marketing strategies and plans that drive demand for the business and improve equity perceptions with our guests.
  • Work cross-functionally with marketing, merchandising, and enterprise partners to bring strategic objectives to life across a marketing mix and guest experience touchpoints.
  • Use data and insights to make informed and impactful decisions, and have the acumen to translate complex data into actions and improvements for internal partners.
  • Build trust quickly and lead by influence, creating impact through partnership, cross-functional leadership, and ownership.
  • Develop and manage a portfolio of multichannel communication and content plans, providing oversight to concepts, nurturing ideas, and ensuring synergies and efficiencies to deliver integrated plans.
About You

We are looking for a seasoned marketing professional with a proven track record of leading marketing teams and developing innovative marketing strategies. You should have a deep understanding of the evolving social and digital landscape and be able to connect experiences and communications for guests and consumers across experience touchpoints.

You should be a visionary who is constantly looking for ways to set us apart from the competition, driving new and enhanced ways to connect with our guests, on and off platform. You should also have strong communication and interpersonal skills, with the ability to influence and collaborate across functions and varying levels in the organization.

As a Director, you will be responsible for leading a team of marketers, leveraging your strong leadership skills to lead the evolution of and manage a portfolio of multichannel communication and content plans. You should have a deep understanding of digital and social media, and be able to deliver innovative go-to-market strategies and activations.

Requirements
  • Four-year degree or equivalent experience.
  • 12+ years of related work experience, e-commerce experience a plus.
  • Guest and consumer obsessed, comfortable making data-driven decisions, and exhibit high judgement in the absence of data.
  • Deep expertise in digital and social media, and demonstrated ability to deliver innovative go-to-market strategies and activations.
  • Strong communication and interpersonal skills, with the ability to influence and collaborate across functions and varying levels in the organization.

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