Marketing Operations Lead

7 days ago


Wilmington, Delaware, United States GForce Life Sciences Full time
Job Overview

GForce Life Sciences is seeking an experienced Marketing Operations Lead to join our team. As a key member of our marketing department, you will be responsible for leading and optimizing the end-to-end material review and approval (MRA) processes for omnichannel MRA capabilities aligned with brand content strategies.

About the Role

We are looking for a highly skilled professional with a strong background in pharmaceutical marketing services or agency work. Your experience should include knowledge of MRA processes for developing and approving promotional content for multi-channel/omnichannel campaigns. You should also have experience with brand operational planning and content platforms, as well as familiarity with digital marketing, content strategy, and content planning.

Key Responsibilities
  • Lead and optimize the end-to-end MRA process for omnichannel MRA capabilities aligned with brand content strategies.
  • Foster strong collaborative relationships with marketing, MRA, agency, IT, and content delivery stakeholders.
  • Ensure compliance with the Marketing Guide and standard operating procedures for the MRA process.
  • Maintain the 'key experiences map' for supported brands based on local and global brand operational plans.
  • Lead the prioritization of assets within the MRA process to align with business objectives and optimize reviewer capacity.
  • Facilitate MRA consults to align reviewers on upcoming activities and address queries prior to the review process.
  • Lead Day 0 planning for new product launches, indications, and label updates to ensure content readiness upon FDA approval.
Requirements
  • 3-5 years of experience in Pharmaceutical Marketing Services or Agency work.
  • Knowledge of MRA processes for developing and approving promotional content for multi-channel/omnichannel campaigns.
  • Experience with brand operational planning and content platforms.
  • Familiarity with digital marketing, content strategy, and content planning.
  • Ability to work effectively in a matrix environment.
  • Experience using project management software to track and communicate project progress.
Salary

$110,000 - $140,000 per year.



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