Strategic Marketing Transformation Leader
3 days ago
Citi's Marketing and Franchise Development (M&FD) organization drives the customer lifecycle across Branded Cards, Lending, Retail Bank, Mortgage, Consumer Wealth, and Citi Retail Services. The Existing Customer Marketing (ECM) team plays a critical role in marketing, aiming to deepen relationships with customers, increase product usage, promote loyalty, and communicate new benefits.
The Head of ECM Strategy will develop a next-generation marketing strategy for Citi, considering competitive views, performance analysis, and business needs. This role will lead initiatives and annual plans that deliver on this strategy, transforming ECM Marketing.
Responsibilities- Drive ECM Transformation: Identify initiatives, develop workplans, and maintain a comprehensive view of key efforts to enhance marketing efficiency, speed, and personalization.
- Annual Strategic Planning: Design and drive the strategic planning process for ECM Marketing, ensuring clear priorities and reflected plans with partners, including Marketing Operations.
- Analytics Roadmap: Develop a comprehensive analytics roadmap, prioritizing customer segmentation, cross-channel approaches, and program profitability.
- Monitoring Roadmap: Design an end-to-end monitoring roadmap to track ECM performance, customer franchise health, and transformation metrics.
- Technology and Process Roadmap: Develop a roadmap for technology builds and marketing operations processes to deliver the transformation.
Qualifications:
- Bachelor's degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, or computer science, with 10+ years of progressive experience.
- Strong background in business and marketing strategy, with experience developing strategies from scratch.
- Demonstrated expertise in planning processes, financial and quantitative analysis, KPI development, and problem-solving.
- Experience managing large organizations, interfacing with partners, and developing executive-level presentations.
Benefits:
- Competitive salary: $144,480 - $216,720 per year.
- Discretionary and formulaic incentive and retention awards.
- Medical, dental, and vision coverage.
- 401(k) plan.
- Life, accident, and disability insurance.
- Wellness programs.
About Citi:
Citi is an equal opportunity and affirmative action employer, committed to diversity and inclusion. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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